04 Oct How to get the most out of Wedding Fairs.
It’s that time of year again!! Wedding fair season. Feel for us poor wedding suppliers. We just about manage to recover from wedding season, when wedding fairs start again.
Personally I love a good wedding fair, they are a great social event for suppliers to catch up after the gruelling wedding season. Although I have cut right down on the amount of them I now do. Why? A few reasons. Firstly I’ve got busier over the years, and, as it’s mostly just me doing everything, I can’t be in two places at once. And also because, over the years, I’ve found which fairs and shows work best for me.
But today I wan to talk about how to make wedding fairs work for you. Why should you even go to a wedding fair when you can do almost everything online? What should you expect from a fair? How can you get the most out of them? And how do you decide which ones to go to?
Let’s take that last question first. How do you decide which wedding fair to go to? It seems like there are a dozen fairs every weekend! And it’s true that there are a lot of fairs and shows around these days. One thing would be to look if your wedding venue is holding their own fair or open day. This is a good way to get to meet your venues recommended suppliers, as well as having the chance to have another look around your venue. If your venue has a recommended supplier list, but doesn’t hold its own fair, then look to see if any of those suppliers are going to be at any other fairs. If you have a shortlist of suppliers you’re thinking of using then look to see if they are exhibiting at any fairs. I have a list on my website of all the shows and wedding fairs I’m doing, and many suppliers do this. It’s also a good idea to go to the fairs that are local to where you are getting married. Look for fairs that have been running year after year, as these are often ones with a good reputation and repeat exhibitors.
What should you expect from a good wedding fair? Well, firstly there will be a good range and number of wedding suppliers of all kinds. This might look overwhelming when you first walk in, but don’t panic! Just make your way around at your own pace. When you first arrive, you’ll likely be given a glass of fizz and a goody bag of magazines and other bits and bobs. Some wedding fairs charge an entry fee or require you to book tickets, this is usually when a show is more exclusive or is known to get busy and needs to control numbers. If a show you’re interested in is ticketed, then it’s best to book early. Also you should expect lots of people! A good fair will get busy, and so you won’t get much time to talk in depth with the exhibitors. And that’s not really the purpose of wedding fairs anyway. They are more to give you the chance to look up close and in person at things you’ve seen online, and to make first contact with suppliers you’re interested in working with. Often you can make appointments with suppliers to go back and consult properly with them at a later date.
How do you make the most of a wedding fair? As I’ve already mentioned, the good wedding fairs get busy, especially in the first hour or two. If you want to talk to specific suppliers then it’s a good idea to leave it until the last hour, that’s almost always the quietest time. And it’s worth getting in touch with the suppliers you want to meet with and ask them if they can advise on the best time to come to see them. It might be possible to book a mini consultation with them at the end of the fair.
Make a list and take notes. This might sound a bit over organised, but there will be so much to look at and people to talk to, that it’s easy to forget which stand you saw what on. I had a phone call once from a lady who had seen me at a fair ‘Are you the lady with the coconut and lime cake?’ When I said yes she said ‘oh thank goodness! I couldn’t remember who you were!’ So if you see something you really like then note it down. Pick up business cards and note down on them that they are the ‘coconut and lime cake lady’ etc. The postcards I have on my stand are blank on the reverse for just this purpose. Taking pics of things you like is also a good idea, but always ask first.
Do you have to have your date set and venue booked before you start going to fairs? Not necessarily, although it will be something you’ll get asked by suppliers. This is because good suppliers get booked up fast, and we need to make sure your wedding date is available. But if you’ve not got a date set yet then fairs are still a great starting point for your wedding planning. Although if you’ve not yet got to the planning stage, then it’s even more important to note down which suppliers you liked, so you know who to go back to when the time comes.
But you can do everything online, suppliers all have a website, why go to fairs? Well yes, this is very true. But on the website you can’t taste the cake or feel the dress fabric. You can also meet us face to face and get to know the face behind the website. This is especially useful if you are getting married a distance from where you live. I’d say around 70-80% of my couples are getting married in Devon or Cornwall, but don’t live here. But having a weekend down here to check out venues and go to a couple of fairs is a great way to ease your mind. By meeting us you can then go home knowing that your wedding is in safe hands.
So here’s your wedding fair checklist:
1/ Wedding fairs are a great way to get ideas and get to meet suppliers in person. If you have suppliers you’re thinking of using, then look to see if they are going to be doing any fairs. And see if your wedding venue is having a wedding fair or open day.
2/ Wedding fairs get busy. The quieter times are usually around lunchtime (especially on Sundays) And also in the last hour or so of the show.
3/ Take notes. If you see something you like, then make a note of which stand you saw it on. Remember, if you want to take photos then please ask first.
4/ There will never be (or shouldn’t be) any pressure on you to book anything there and then. So don’t be afraid to talk to people.
5/ Ask questions. There’s no such thing as a stupid question. No one will judge you. We work in the wedding industry, but this is all new to you.
6/ Enjoy it! The bigger fairs and shows can feel a little overwhelming at first, especially if you’ve never been to one before. But you’ll soon relax. Take your time and go back around as many times as you feel you need to.
I’m doing two fairs this autumn. The Art of Weddings Show at the Royal Cornwall Show Ground in Wadebridge on October 20th. And The Bold and Beautiful Wedding Show at Ocean Studio in Plymouth on October 27th. Maybe I’ll see you there!!