Trends. They are everywhere and keeping up with them is a big part of my job.
Over the years, and hundreds of weddings, I’ve noticed that trends in weddings change much slower than in other areas. This is because weddings are booked months, if not a year or more in advance. And so decisions about styles and colours etc are made now for a wedding in 9-12 months time. Which means those decisions are being made based on todays trends, so we see things staying around for much longer than you’d expect in the ‘real’ world.
Of course we still keep our eyes on all the trends and fashions coming out, because we know they are going to be coming along at some point, and they are vital in deciding on new designs. The Pantone colour of the year is a good example of this. We may not see that colour in real weddings until the following year because of the time it takes for that colour trend to work its way along from being announced, to the actual wedding day.
People often ask me if there are trends in wedding cakes. Yes, there are, just like everything else. And there are the occasional fad and slightly naff gimmick, but they are thankfully rare in the world of wedding cakes. I think this is, in part, because there are so many traditions surrounding weddings, and people don’t like to mess with traditions too much.
Saying that there are always going to be a changing of the guard, and new ideas becoming new traditions. This is as true with the cake as with everything. The days of a square fruit cake, stacked on those plastic pillars and covered in rock hard royal icing are long gone (thank goodness!!) Although fruit cakes are starting to come back. When I first started, some six years ago, I didn’t do any fruit cakes for weddings, only for Christmas cakes. In 2019 I’ve done a few fruit cakes as one of the tiers, and a few as the top tier to then be kept for a christening. This is a tradition going way back that I thought was long dead. It just goes to show that everything goes around and comes back again.
And then there are the traditions that come over from other countries. Take the ‘grooms cake’ that is an established part of weddings in many parts of America. This is now beginning to be seen over here. And outdoor style weddings that are a comparatively recent concept in the UK (mostly because of the weather I suspect)
So what does 2020 hold in store for us in terms of weddings and wedding cake trends?
1/ Semi-naked cakes aren’t going anywhere. I have lots of these booked in for 2020. However I’ve noticed that the fashion for having fresh fruit on them has been replaced with fresh flowers. And even with sugar flowers.
2/ Brighter colours. Although white and ivory will always be the predominant base colour for the wedding cake, I am doing more and more cakes with stunning colours. Usually these are colours already part of the wedding in some way. Maybe the bridesmaids dresses or the flowers. And these colours can be with either fondant or buttercream cakes. Black wedding cakes are also becoming a big thing (which I love!)
3/ Watercolour cakes. Now I don’t mean actual watercolour paintings on cakes (although you can have paintings on cakes) But a soft, subtle blending and bleeding of colour that gives a beautiful, abstract effect. This is perfect if you want colour, but nothing too bold.
4/ Seasonal weddings. By this I mean using the season in which you’re getting married as the inspiration for your wedding. Using flowers that are British grown and in season, and serving seasonal food. Also adopting the colours of the season, spring greens or the burnt oranges of autumn. This will also help to make your wedding more sustainable.
5/ Getting personal. This is more of an anti-trend, and is about throwing away the rule book and having what you and your partner want. Want a black wedding cake? Then have one! Want to serve beer and fish and chips? Then why not?
These are my top five. Of course there are, and will be, many more trends and fashions that will come and go. And some that will stay around.
Some blogs will be predicting exact colours and flower types for 2020. I’m not going to go that far. Mainly because I don’t think a wedding is necessarily the best place to adhere to such things. I think there are going to be some definite shifts in weddings though, such as seasonal and more sustainable weddings. And also there’s a big shift towards UK destination weddings. I have found that more and more people from outside the South West are choosing to get married down here. This is something I will be discussing more in my next post, so watch this space!!