Luxury Wedding Cakes: How to get the most from planning a wedding online.

YOU’VE JUST GOT ENGAGED!!!!!! CONGRATULATIONS!!!

Yesterday was Valentines Day, statistically the most popular day to get engaged. It’s also a leap year, so, traditionally, the woman can propose to the man. I’m not quite sure this is in any way relevant these days, but it’s still romantic.
Of course you said yes (whoever proposed to who) otherwise you wouldn’t be reading a blog about wedding cakes. So first of all many congratulations! I would love you to tell me how it happened, was it terribly romantic? Or was there a funny story? When Mr ST proposed it was very far from romantic. It was in a car park, in a thunder storm. But it was certainly memorable, and we are still together 29 years later!

Our wedding in 2000!

Now back then there was no Instagram or Pinterest, there wasn’t even any internet! (I know!!!!!) And so planning a wedding was done very differently. Days off were spent physically going around bridal shops, florists, cake shops etc and patiently waiting for the next issue of bridal magazines to appear in the newsagents. But the basic process was the same, the order in which you booked things was the same then as it is now. We just did it differently.
In some ways I’m glad there wasn’t the endless online rabbit hole of websites and images. I’d probably still be planning my wedding now! But, use them right, and they are massive time savers.

NAWP are a great resource for online wedding planning
One of the best places to start online wedding planning

Online directories

These are huge, and there are literally hundreds of them. Some are good, and some are not. Now I’m not going to name and shame the bad ones, or praise the good ones, because that would just be my opinion. But I can help you get the most from using them.
Firstly look for ones that cover the area in which you are getting married. Some will be national and will allow you to select your chosen area, some will be smaller and only deal with local suppliers. If a directory doesn’t cover your area, or appeal to your style, then move straight on, there’s no point starting to look.
Next follow the links back to the suppliers website. This will give you a much better idea of what the supplier does. Often on directories we are only allowed a short word count and a limited number of photos, especially on the free ones. This is fine, it’s a directory after all. But it will only give you a snapshot of each supplier.
Avoid the template email options too. These are really annoying to receive and very limiting. Just this morning I got an enquiry via a directory listing. All it was was a template that they had ticked. So it read ‘Hi, we are interested in your goods/services. Please can you provide us with more information.’ This tells me that they are not really interested in me, but are simply ticking boxes and sending that same template, generated by the directory, to loads of different suppliers. It also gives me no information to base a reply on. Of course I replied, but I’m not confident I will hear back, and it wouldn’t be a priority email to reply to when I have lots to get through, simply because it’s so impersonal and not sent by the couple themselves. Instead click through to the suppliers website and contact them directly. And if you run a directory, please think about getting rid of these template emails and instead allow the couple to fill in a box with their direct enquiry.

white and red wedding cake
Just because I love this photo 🙂

Look before you leap

It can be very tempting to jump straight in and fire off a message to a supplier that you like the look of. But this can be counter productive. Again this is something I’ve had experience of. I will get a message from a couple asking about a wedding cake, and asking for a quote. They will often also ask about other things which tells me they haven’t actually been on my website. Or if they have, they haven’t spent much time there. I try to give as much information as I can on my website, and address as many potential questions as possible, there’s even a price guide and a serving guide. Now I am more than happy to answer all these questions, and give quotes. But it can be frustrating to then be ghosted. And they have also waisted their time getting in touch with suppliers who aren’t actually right for them.
So spend a few minutes on each suppliers website before you get in touch. Then you will save yourself lots of time later on. And your time is very precious!

Make lists

Yep. Old fashioned list making is as relevant when looking for things online as it is going to a physical shop. Maybe even more when online, as it’s easy to get sucked down that rabbit hole and end up looking at fluffy kittens (guilty)
As I said earlier, the basic process of planning a wedding hasn’t changed. So making a list of what needs to be booked when is still a good idea. And ticking things off a list is one of the most satisfying things there is.

Pace yourselves

Overwhelm is a big problem that I come across a lot. Often at wedding fairs and shows I hear couples getting stressed that there is so much to do. And the downside of the internet is that it doesn’t sleep. So you may well find yourself looking for a wedding venue at 3am.
If you start the planning well ahead, then there is no need for the all night Pinterest sessions, save that for Netflix.
On the flip side, doing these things online means you can email suppliers at 10pm in your PJ’s with a glass of wine. You may not get a reply at that time, but it’ll be there in their inbox next time they log in. This is especially useful when I have clients that are based in other countries. Time zones can make phone calls difficult, and face to face meeting impossible. But we both know we can email each other whenever we are able, and it will be there waiting.
Another thing I would recommend is to stop looking once you have made your choices. You know what will happen, you carry on and see something else you like. Then you start to doubt your decisions, then you get stressed. So once you have decided on the flowers or cake or dress, stop googling those things. Tick them off the list and move on.

Expectation over reality

Ahh the pressure to have everything as perfect as a well curated Instagram feed. But the reality is that for every perfect photo on an Insta post, there are a dozen other photos that are far from perfect.
It’s like styled shoots. Now I love doing shoots, they are great fun and a great way to get creative. But they are not supposed to be a real wedding. Think of the perfect Insta account or the stunning styled shoot as a runway show at fashion week. It’s there to be inspirational and aspirational, and to give you new and exciting ideas. When I do a cake for a shoot I’m not expecting anyone to actually order that cake. Rather I’m showcasing what I’m capable of.
And who wants everything to be perfect anyway? How boring would that be? One of my favourite photos from our wedding was of a wasp in an upturned champagne glass, totally random!

Top Tips

1/ Avoid overwhelm by breaking things down into more manageable chunks. And make lists that you can tick off and feel accomplished.
2/ Avoid the rabbit holes! Stay focused on what you’re actually looking for and avoid the temptation to click ‘more like this’ or ‘you might also like.’ Or you’ll be there till 3am wondering why you’re looking at a dog on a surfboard.
3/ Use all the lovely images you’ll see as inspiration, not as a blueprint you must follow.
4/ Do some research before contacting suppliers. This will actually save you time in the long run. Spend a few minutes on their website seeing if the answers you want are already there.
5/ Avoid the template email options on directories. Instead contact that supplier directly. Again this will save you time and you’ll be more likely to get a speedy reply.

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