Finding the right wedding cake maker for you doesn’t have to be stressful
Well I was going to begin this post by asking if you were all enjoying the beautiful weather! Sadly, it’s now freezing cold and raining, normal British summer has resumed. But what better weather to be indoors planning your wedding? And today I’m not going to talk about choosing your ideal wedding cake, but choosing your ideal wedding cake maker.
Your wedding is a time where you will be getting a whole range of bespoke services, and they all need to work together to bring your vision to reality. And, as you know, whenever you have anything custom made, you need to form a relationship with the creator. Most of the services you need for a wedding you can’t get by just popping to the shops.
This means you will be in regular contact with your suppliers right up to, and maybe including, the big day. So you need to feel 100% comfortable with them, and trust them to deliver your vision.
Now, at the moment, it’s still not really possible (or safe in my opinion) to be meeting up for face to face consultations. And that’s often not possible anyway. I would say around 75% of my clients are holding their weddings or events in the South West, but don’t live here. We are very much a hot spot for destination weddings.
So how do you go about finding the right wedding cake maker? Especially when we can’t do wedding fairs or meet with each other? And how do you even start looking?
Firstly decide what kind of wedding you want.
By this I mean are you wanting an intimate, micro wedding, or a big affair with the whole shooting match? Are you thinking pastels and lace and romance, or are you thinking bright and bold? Boho/rustic or high end glam? The list goes on.
Don’t be. Even if you don’t think you know what you want, chances are you actually do. Just take a look at your Pinterest boards, I bet there’s a lot they all have in common. The colours and styles you are being drawn to and saving will form the basis for your wedding style or theme. And, let’s be honest, most of us have known the kind of wedding we want for years. I can still remember saying I wanted a gold wedding dress when I was around 14. When I was 26 and getting married, guess what? Yep, my dress was a beautiful, matt gold slugged silk with a red bodice (there’s a wedding pic HERE if you want to see it.)
Whatever your vision, there will be the perfect team of suppliers out there to create it for you. You just have to find them.
For many the starting point for any search is good old google (other search engines are available) But what are you searching for?
My advice would be to be a niche as you can with your search terms. Just typing ‘Wedding Cakes’ into google with make your head explode with the number of results you’ll get. So try to narrow it down. Start with the geographical area in which you’re getting married, ‘Wedding Cake Makers South West.’ You’ll still get tens if not hundreds of thousands of hits. ‘Wedding Cake Makers Cornwall’ will bring you a little closer.
And don’t just look at page one of search results, we aren’t all able to be on page one all the time. Some of the smaller, hidden gems, will be on pages 3 or 4 or even further.
You can then narrow things down even more but adding other keywords into your search and so on, I’m sure you already know all this. But there are a lot of search terms that are unique to the wedding industry, especially with dresses and accessories. If you can find out the name of the shape of dress or colour of shoe you want, that’s a big help. I never knew there were so many names for so many dress shapes and colours until I joined the wedding industry.
Back to cakes though.
You may want a white wedding cake with pink sugar flowers for example. So ‘Sugar flower wedding cakes Cornwall’ might be a good starting point. Or you may want a black wedding cake, or a semi naked cake. Whatever your choice, use that with your geographical area, and you’ll get a good range of results.
Another popular way to find suppliers is the online directories.
Although simply finding the right directory to search in can be a full-time job in itself! There are so many of them now. But again, there are ways to save time and narrow things down. Only use ones that cover the area in which you’re getting married for example. Sounds obvious? But I’ve had so many people contact me over the years who haven’t looked to see where I’m based. And this is important if you are getting married away from home. Your dress you may want to get locally to where you live because of fittings etc, but the cake will be something it is best to get from a cake maker closer to where you are getting married. Although many of us will deliver UK wide.
Personally there are a few directories I would recommend trying first, And I’ll list these at the bottom.
A tip for directories.
A top tip for using a directory to contact a supplier is to ignore the enquiry form they sometimes have on them. These send us a generic, often slightly irrelevant, automated message like ‘Hi, we are interested in your services, please send us your brochure.’
It gives us very little info and is usually rather impersonal. If you get emails like this, I bet they are the ones you assign the least amount of time to? And they will sometimes go straight to spam and get missed anyway. It also makes it seem like you aren’t really that interested in us, but are just throwing a net out to see who replies.
Instead click the link to the suppliers own website and use their own contact form. This way you know your message won’t get lost, and will give your supplier the information they need. Even better drop us an email. Emailing us direct will also allow you to send us your mood board links etc, which will save time later down the line.
Should you contact more than one wedding cake maker at a time?
This goes for any supplier really. And of course you can if you wish. No one would expect you not to have a good look at all your options. Especially not for your wedding. Personally I always reply as soon as I can to all my enquiries, and I never expect or assume I’ll be the chosen cake maker. When you have made you decision, just drop the others a quick ‘thanks but no thanks’ email so that they can open that date back up.
Another option is the recommended supplier list from your wedding venue.
Not all venues have this, but it’s always worth asking if they do. Some will have a list on their website, others will simply have people they like to work with who they will tell you about if you ask. In fact this goes for all suppliers. I have a mental list of other suppliers I’ve worked with over the years that I would recommend, and do when I’m asked. And so will your florist, DJ, caterer etc. We work with all these people and get to know them, and their work, really well.
Word of mouth in any walk of life is probably the best way to find the best people. So if your venue or another supplier is recommending a cake maker to you, then it’s worth checking them out. There will be a page coming to the website soon of all the other wedding suppliers I love to work with.
Then there is your wedding planner.
If you are engaging a wedding planner then make full use of their little black book of contacts, they all have them! Your wedding planner will know which suppliers you’ll get on with, and will fit your style. They will often work directly with us too. So we also trust them to bring us clients that are a good fit for what we do. If a trusted wedding planner puts a couple my way, I know they will be my kind of people, and vice versa. If you wanted a novelty wedding cake, for example, they will only put you in touch with cake makers they know do those (I don’t by the way, but I know a few who do.)
A wedding planner is also a good idea if you are having a destination wedding, as I’ve mentioned before. Hiring a wedding planner local to where you are getting married will save you a lot of time and stress, as they will know all the best local suppliers, and also the ones to avoid!
Finding ‘the one’
Finding the perfect wedding cake maker for you is the same as finding all the other suppliers. The bonus with us is that you will get to try cake ?
A lot of it is going to come down to that gut feeling you get when you speak to us. And if you have followed the above advice you should have narrowed your choices down to those cake makers who fit your style and budget. Only you know what’s most important to you when it comes to your wedding. So trust that voice that tells you that yes, you like this one, they get you and make you feel relaxed. If you don’t get that feeling, however stunning their work might be, you won’t be as relaxed.
Something I try very hard to do is not only reply swiftly, as I know your wedding is a big deal, and you want answers asap. But I also make sure I build a relationship with my clients, and to put them at ease so they know that they can trust me completely.
Top tips for finding your perfect wedding cake maker
1/ If you’re using google then niche down your search terms as much as possible. This will give you less results to have to wade through.
2/ Directories are a good resource. Find ones that cover the area in which you are getting married.
3/ If you do use a directory avoid the autofill/auto message forms. These often go to our spam. They don’t give us much info, and tend to be very impersonal. Better to click through to the suppliers website and contact them directly.
4/ If you are contacting more than one cake maker then remember to let the others know when you’ve made your decision, so that they can open that date back up.
5/ Check with your venue to see if they can recommend a cake maker (or any other supplier) As direct recommendations like this are always better.
6/ If you are using a wedding planner then tap into their local knowledge of the best suppliers.
7/ Trust your instincts. If you find a cake maker you click with, then book them, quick!
Directories I would recommend trying
If you’d like to get in touch with me to discuss your wedding cake, then click HERE