It’s the end of another year!! Where has that gone?
2019 is almost over and so I thought I’d do a recap and a roundup of the year at STHQ. It’s been quite a year of changes for me. Here is my 2019 review
2019 for Sweet Temptations looked something like this:
1 Celebrity wedding and feature in Hello!
1 Celebrity birthday cake
1 Business relocation
1 London base secured
Lots of meeting with lovely couples and other wedding industry professionals
Being courted by a luxury wedding show
Being invited to exclusive wedding industry events
And a bronze at Cake International in collaboration with two other local cakers, proving there really is collaboration over competition.
Not bad for a one woman show! It’s only when I look back like this that I realise how far things have moved on in a year.
The moving was quite literal! And not planned. But I think the best decisions are often not planned.
As you know I am now based out of the stunningly beautiful Clovelly on the North Devon/Cornwall border. Before you gasp at this, I’m up the top! There was no way I was going to be trying to take cakes up and down that hill and cobbles…… been there….. done that….. in the back of the open backed Landover….in reverse. That’s another story for another time though.
It happened by accident, if these things are ever really accidents. One of my best friends lives in Clovelly, also up top. We had been to the cinema to see Marry Poppins Returns (as two grown women, with no children in tow) I was dropping her home and happened to look across the car park to the row of shops that are there. One was obviously empty, so I asked her about it. The next day she took it upon herself to email John (the estate owner) and CC me into it, telling him that I was interested. I am so very glad that she did!! Now I had never really thought about having a business premises outside of the ‘cake nook’ at the back of the house, but it was clear I was outgrowing that. Had Em not been so proactive I may still be annoying the family with cake stuff all over the house, and moaning that I have no space. It has turned into one of the best things to have happened this year. And you can now come and see me there to talk about your wedding cake. The views are just breath-taking, and you can go and look around the village afterwards.
Another snap decision was joining The Wedding Gallery in London. I knew about it, and had been following them on Instagram. I knew it was the most amazing place, and also that it was quite exclusive. A girl can dream. However I was at a NAWP meeting (national association of wedding professionals) and got chatting to a wedding planner there. She said I really needed to go and see them at The Wedding Gallery, especially as it was literally just around the corner. So I did. I turned up, introduced myself, told them a fellow NAWP member recommended I visit. They were so lovely and welcoming. Hannah showed me around and said that if I wanted to become a member, they would be delighted to have me. And so I did just that! And it’s another decision I am very glad I made.
I would say around 75% of my couples are London based, even thought they are getting married here in the South West. And many are unable to get down to see me in person. I’ve done countless weddings where I haven’t met the couple at all, and that’s a shame. So being able to have a London base that I can use to meet with couples has proved invaluable. I’ve already met several couples there this year, and hope to meet many more.
When you are a sole trader you have to make a lot of decisions about how to structure your time. And one thing I did this year was to cut down on the number of wedding fairs I decided to do. I enjoy wedding fairs, but there are so many of them, and only one of me. One opportunity I did say yes to though, was to exhibit at South West Wed Meet Up. I always try to go to these industry networking and training events, and the March one is the biggest one of the year. This year it was at Deer Park near Honiton over two days, with lots of workshops and guest speakers. There’s also the chance to exhibit to your fellow industry professionals, and they asked me.
Again I said yes, and again it was a good decision. Also attending the event was the lovely Anisha from BrideLux, who curate some of the worlds most luxurious wedding shows. My cakes clearly impressed her, as she asked me if I would like to be part of future BrideLux shows. Sadly I’ve not managed to do that yet, but it’s on my list. And, in the meantime, she invites me to their stunningly beautiful industry events. They pride themselves on only working with the best, so being on their radar, and included in their world, is an honour.
Now you may have noticed on the intro list that I mentioned a couple of celebrity cakes? Well one I can talk about, and one not. Well I probably could, but I won’t.
Back in the new year I got a phone call about a wedding cake. Nothing unusual. We chatted cake, date, venue etc as usual. It was the bride I was talking to, she gave me her name and then said that the wedding was probably going to be featured in Hello! Magazine. This took me back for a second as I hadn’t recognised the name, but then I’m not good with names in general. It turns out the wedding was of top model Jade Parfitt, and was attended by other super models and society figures. And it was indeed featured in Hello! A five page spread with a full page just of the cake cutting photo!
The other celebrity cake? Well it was a birthday cake, and all I’m going to say is Hollywood A list, and leave it at that.
What a Year!
In between all of this I seem to have done 42 wedding cakes! I didn’t realise it had been this many, although I knew it was a busy year. My feet and knees will attest to that! I’ve been so very lucky to be able to work with some truly lovely couples this year. It is always my pleasure to be able to be a part of such a special day, and to help create beautiful memories. Every wedding, and therefore every wedding cake, is unique, and that’s part of what makes my job so special.
All in all it’s been quite a year! Behind the scenes there’s also been a lot going on, and I’ve relied on my work to keep me going. My husband and the man I’ve been with since I was 17, has been battling prostate cancer, then went and got facial shingles, which gave our son chickenpox! So, although the above reads a bit like a dream, it’s not all been good. Life never is. I’d hate you to think this is a smug post about how wonderful things are, because there’s been parts of this year I wouldn’t wish on anyone. But I have also been very lucky.
If 2019 has taught me anything, it’s to celebrate the wins. I hope you have many things in 2019 to celebrate, and that there’s even more of those moments in 2020.
If you’re interested in having a Sweet Temptations cake for your wedding, click HERE