How to get the most out of Wedding Fairs.

It’s that time of year again!! Wedding fair season. Feel for us poor wedding suppliers. We just about manage to recover from wedding season, when wedding fairs start again.

Personally I love a good wedding fair, they are a great social event for suppliers to catch up after the gruelling wedding season. Although I have cut right down on the amount of them I now do. Why? A few reasons. Firstly I’ve got busier over the years, and, as it’s mostly just me doing everything, I can’t be in two places at once. And also because, over the years, I’ve found which fairs and shows work best for me.

 

wedding fair display
One of my wedding fair stands from last season

 

But today I wan to talk about how to make wedding fairs work for you. Why should you even go to a wedding fair when you can do almost everything online? What should you expect from a fair? How can you get the most out of them? And how do you decide which ones to go to?

 

Let’s take that last question first. How do you decide which wedding fair to go to? It seems like there are a dozen fairs every weekend! And it’s true that there are a lot of fairs and shows around these days. One thing would be to look if your wedding venue is holding their own fair or open day. This is a good way to get to meet your venues recommended suppliers, as well as having the chance to have another look around your venue. If your venue has a recommended supplier list, but doesn’t hold its own fair, then look to see if any of those suppliers are going to be at any other fairs. If you have a shortlist of suppliers you’re thinking of using then look to see if they are exhibiting at any fairs. I have a list on my website of all the shows and wedding fairs I’m doing, and many suppliers do this. It’s also a good idea to go to the fairs that are local to where you are getting married. Look for fairs that have been running year after year, as these are often ones with a good reputation and repeat exhibitors.

 

wedding fair display stand
Another view of the same stand

 

What should you expect from a good wedding fair? Well, firstly there will be a good range and number of wedding suppliers of all kinds. This might look overwhelming when you first walk in, but don’t panic! Just make your way around at your own pace. When you first arrive, you’ll likely be given a glass of fizz and a goody bag of magazines and other bits and bobs. Some wedding fairs charge an entry fee or require you to book tickets, this is usually when a show is more exclusive or is known to get busy and needs to control numbers. If a show you’re interested in is ticketed, then it’s best to book early. Also you should expect lots of people! A good fair will get busy, and so you won’t get much time to talk in depth with the exhibitors. And that’s not really the purpose of wedding fairs anyway. They are more to give you the chance to look up close and in person at things you’ve seen online, and to make first contact with suppliers you’re interested in working with. Often you can make appointments with suppliers to go back and consult properly with them at a later date.

 

How do you make the most of a wedding fair? As I’ve already mentioned, the good wedding fairs get busy, especially in the first hour or two. If you want to talk to specific suppliers then it’s a good idea to leave it until the last hour, that’s almost always the quietest time. And it’s worth getting in touch with the suppliers you want to meet with and ask them if they can advise on the best time to come to see them. It might be possible to book a mini consultation with them at the end of the fair.

Make a list and take notes. This might sound a bit over organised, but there will be so much to look at and people to talk to, that it’s easy to forget which stand you saw what on. I had a phone call once from a lady who had seen me at a fair ‘Are you the lady with the coconut and lime cake?’ When I said yes she said ‘oh thank goodness! I couldn’t remember who you were!’ So if you see something you really like then note it down. Pick up business cards and note down on them that they are the ‘coconut and lime cake lady’ etc. The postcards I have on my stand are blank on the reverse for just this purpose. Taking pics of things you like is also a good idea, but always ask first.

Do you have to have your date set and venue booked before you start going to fairs? Not necessarily, although it will be something you’ll get asked by suppliers. This is because good suppliers get booked up fast, and we need to make sure your wedding date is available. But if you’ve not got a date set yet then fairs are still a great starting point for your wedding planning. Although if you’ve not yet got to the planning stage, then it’s even more important to note down which suppliers you liked, so you know who to go back to when the time comes.

 

But you can do everything online, suppliers all have a website, why go to fairs? Well yes, this is very true. But on the website you can’t taste the cake or feel the dress fabric. You can also meet us face to face and get to know the face behind the website. This is especially useful if you are getting married a distance from where you live. I’d say around 70-80% of my couples are getting married in Devon or Cornwall, but don’t live here. But having a weekend down here to check out venues and go to a couple of fairs is a great way to ease your mind. By meeting us you can then go home knowing that your wedding is in safe hands.

 

So here’s your wedding fair checklist:

1/ Wedding fairs are a great way to get ideas and get to meet suppliers in person. If you have suppliers you’re thinking of using, then look to see if they are going to be doing any fairs. And see if your wedding venue is having a wedding fair or open day.

2/ Wedding fairs get busy. The quieter times are usually around lunchtime (especially on Sundays) And also in the last hour or so of the show.

3/ Take notes. If you see something you like, then make a note of which stand you saw it on. Remember, if you want to take photos then please ask first.

4/ There will never be (or shouldn’t be) any pressure on you to book anything there and then. So don’t be afraid to talk to people.

5/ Ask questions. There’s no such thing as a stupid question. No one will judge you. We work in the wedding industry, but this is all new to you.

6/ Enjoy it! The bigger fairs and shows can feel a little overwhelming at first, especially if you’ve never been to one before. But you’ll soon relax. Take your time and go back around as many times as you feel you need to.

 

I’m doing two fairs this autumn. The Art of Weddings Show at the Royal Cornwall Show Ground in Wadebridge on October 20th. And The Bold and Beautiful Wedding Show at Ocean Studio in Plymouth on October 27th. Maybe I’ll see you there!!

Luxury Wedding Cakes; A week in the life! (well of the cake maker)

Last week was a busy one for Sweet Temptations. Although wedding season hasn’t really started yet, and my next wedding cake isn’t until March 9th, that doesn’t mean any time to rest!
When there are no cakes to make there is still lots to do. And so this time on the blog I thought I’d lift the lid on what happens when we aren’t in the cake studio.
The week started and ended with a wedding fair.
On the 17th Feb I was exhibiting at the first really big fair of the year, the Art of Weddings show at The Pavilions Centre at The Royal Cornwall Showground in Wadebridge. These are always super busy, and last week was no exception! It’s great to get to meet couples face to face. So often everything is done via email, which is fine. But, sometimes, it’s good to get out of the cake nook and let people meet the face behind their wedding cakes. I always take tasting samples with me to fairs, and I almost ran out! Keep an eye on the ‘come and see me’ tab on the main site to see where I will be and when.
The Monday was my birthday, so I did take the day off (more or less). It was also the first day of half term. I don’t think you ever really get a day off when you run your own business though, your brain is always ticking over. I keep a notepad and pen by the side of the bed for those 2am AHA!!! Moments.
Tuesday saw me at the new STHQ for a spot of painting. I’ve just signed a three-year lease on a studio at the stunning Clovelly. You may have heard of Clovelly, or even been there, as it’s a very popular place to visit. This will become the ‘go to’ place to come and see me to discuss your cakes. Although the baking and constructions of your wedding and events cakes will still take place in the cake nook near Bude. So Sweet Temptations now has a base in both Devon and Cornwall!
After the painting (and feeding one of my best friends’ cats) It was home to pack ready for a flying visit to London.

NAWP spring meeting at RIBA
On Wednesday I headed off to London for the spring NAWP meeting. NAWP is the National Association of Wedding Professionals of which I’m a professional member. I took a good friend with me who is also a local cake maker and caterer. In theory we are in direct competition, but in reality we are anything but. I’m a strong believer in the hashtag #collaborationovercompetition, as that is what truly makes everyone’s business work so much better. And so Jax (Jax’s Cakes N Bakes) and I headed off to beautiful Fitzrovia.
The meeting was at the Royal Institute of British Architects on Portland Place. A magnificent art deco building and a stunning wedding venue. It was a great evening of networking with fellow wedding professionals from every area of the industry. Many of us work alone, and so the chance to meet up is very important. I met some new contacts and caught up with others who have become friends. If you are looking for high end, reliable and dedicated suppliers then I highly recommend giving NAWP a visit.
Literally just up the road from out hotel was The Wedding Gallery Official at One Marylebone Rd. I’ve wanted to visit this luxury wedding showcase since it opened just over a year ago. And so being so close was too good an opportunity to miss! On Thursday morning we went for a lovely walk around Regents Park, and then headed to the Wedding Gallery.


Wow! What an amazing place it is! They were very welcoming and allowed us to wander around. I will be joining their private members club so that I can make them my London base. They have an elegant bar and meeting area that is perfect for meeting with my London brides.
Sadly we couldn’t spend as long there as we would have liked because we had the train home to catch.
While I was in London I had a phone call asking if I could do a last minute birthday cake for the Saturday. I always take my diary away with me as this often happens. Although it might take me longer to get back to you when I’m away, I always will as soon as I can.
And so Friday I hit the ground running. An early start to get the birthday cake baked and decorated. I do try to accommodate last minute requests, but this isn’t always possible. However, this time I was able to help. One birthday cake was lovingly designed based on the details I was given, baked and decorated ready for the birthday on the Saturday.
Fortunately the birthday cake was only going a few miles, so that was the first job on Saturday. From there it was back to Clovelly to meet up with Jax again who helped me with the rest of the panting. I am a big woose with heights, so Jax did the high bits for me. She then had way too much fun being destructive and taking the old sign from the previous business off the outside.
After collecting flying silver letters from across the car park it was back home to prep for another wedding fair.
Which leads us to the end of the week. Another Sunday and another wedding fair. This time it was an open day at a new venue, Fir Hill, near Newquay. Completely the opposite of the venues we were in in London, but no less beautiful. It just shows the wide variety of venues on offer. We were given a delicious lunch by the food truck exhibiting there, and got to chat to excited couples in the spring sunshine. Not a bad way to end the week.

Fir Hill
A week in the life of a luxury cake maker. I can’t say it’s a typical week. Because I don’t think there is a typical week in this business. But it was a fun and productive week, and why I love doing what I do.