Luxury wedding cakes: The cake ordering timeline explained

A recent enquiry from a couple getting married soon got me thinking.

They wanted to know if I had availability for their date as they hadn’t heard from their cake maker for several weeks They were getting worried they might be left without a cake.

This made me think about the timeline of the whole cake ordering process. And what to expect in terms of communication from your cake maker. Also what we need to know from you. After all we do this day in and day out, but it’s new to you.

posy of sugar spring flowers

In the early stages there are emails/messages being exchanged regularly (with one bride we exchanged 148 emails!).

I try hard to make sure I reply to all emails within a couple of hours (this isn’t always possible, so please don’t hold me to it.)  I’m aware you are wanting the answers to your questions asap. I’m also aware that you many not get the time to sit down and get to your wedding planning until after work.  This isn’t an issue. I’m not saying I work 24/7, but we all live and work in a 24/7 world now.

So if I am available at 9pm to reply to an email then I do. If not then I will reply first thing the next morning. The only time there will be a delay in responses is when there is a time zone difference involved, this often happens when my clients are based in other countries.

The Process.

You will send me an email or fill in the contact form on my website with your enquiry. When doing this it’s really helpful to give me the date and venue of the wedding, then I can check my availability before replying. If that date is already booked I may be able to give you the names of other cake makers I know and trust who may be able to help.

I pick up your email and reply. I will ask you your wedding date and venue, (if you’ve not already told me that.) I’ll also ask if you know, roughly, the numbers the cake will need to be for, and if you have any ideas on style. This will give me the information I need to start putting a quote together for you. Usually I will be back in touch with that quote within 24 hours, unless there are other things I need to check, or unusual requests I may need to research.

I’ll get a quote back to you and if you want to meet with me, then we will arrange that too. I’ll also answer your questions, so don’t be afraid to ask anything.

Once we have met, you’ve tasted your chosen flavours, and discussed design, I will leave you to decide if you want to go ahead and book with me. If, in the meantime, I get another couple asking about your date then I will be back in touch sooner. If you’ve already enquired about a date, then you get first refusal on it.

What’s next.

If you decide to book, then I’ll give you the details you need to pay your booking fee (you cake isn’t booked in until that has been paid.) I’ll also check all the details I have so far. I will ask the time of the wedding so that I know when I need to deliver and set up your wedding cake. I will ask if there is a designated contact at the venue that I need to know about, and their contact details

.

You pay the booking fee, I confirm I’ve got it and that you’re booked in, and give you the date you need to pay the balance by (no later than 14 days before the wedding). I’ll also refer you to my Ts&Cs as by paying the booking fee you are agreeing to them.

Easy as that.

And really that’s it for now. I will know everything I need to in order get your wedding cake booked in and order whatever I need to for it etc. From my side I will have no need to get in touch until about a month before the wedding.

At that point I will get back in touch and confirm everything with you. As long as nothing has changed with your order then I’ll get on with everything and leave you in peace to enjoy the countdown to your big day!

However that doesn’t mean you can’t get in touch with me. You can email me at any stage about anything that is concerning you, and I will always be here to answer your questions. Remember there is no such thing as a silly question.

Time to panic?

So when should you be worried that you’ve not heard anything from your cake maker for a while? Well this depends. Did they tell you that they would be in touch? I always tell my couples that I will be in touch around a month before the wedding to check in and confirm everything is still the same with their wedding cake.

And I always ask that if things do change to let me know asap, so if you change your mind about flavours, colours etc, it’s best to communicate that straight away.

If your cake maker has said they will be in touch but then hasn’t.

I would drop them another email. And mark it as urgent.

You may get an ‘out of office’ response. So they will be in touch, just a little later. Maybe they have gone on holiday before wedding season kicks in and they won’t see daylight for weeks. I often have to pop up to London for a night or two, and the travelling (train wifi isn’t all it could be!) and meetings with couples can mean I’m a bit slower with replies.  When this happens an autoresponder should ping back to you letting you know what’s going on, and telling you when you can expect to hear back.

But what if you have been trying and trying to get hold of your cake maker (or any supplier) and haven’t had anything, not even an autoresponder?

The first thing I would do is pop to their website and social media. Are they still active?

If yes, then it’s likely they will get back to you. Your email may have gone to their spam, or they may simply have missed it. So drop them a message on another platform and let them know that you’re waiting for a reply.

Still nothing? And no recent online activity? Then have a word with some of your other suppliers. The chances are they will know each other.

The wedding industry is a very friendly place, and we all get to know each other quite well. So I’m sure one of your other suppliers will have heard if there is anything to worry about.

Back to the email that I received that got me thinking about writing this post.

I heard back from that couple. Their original cake maker didn’t get back to them, so they are going with me. This did make me realise that, unless you know the process, it might be easy to panic and think something has gone wrong. In this case it had, but in most cases everything is fine.

Did they do the right thing by getting in touch with me before they heard back from their original cake maker? As they explained the situation, that they were just seeing if it would be possible to get something done at fairly short notice. Then yes, I think they did the right thing. It’s completely understandable that they were getting worried.

What I would say is that it is completely normal to book a supplier and then not hear anything for a while. We aren’t ignoring you. And have vanished or gone out of business. We have got all the information we need from you to be able to start work.

And as weddings are usually booked many months ahead, it’s quite normal for things to go quiet for a while. But if you are worried then drop us an email or go HERE. It’s always a pleasure to hear from you 😊

Luxury Wedding Cakes: How to choose the best cake stand.

You have found your perfect cake maker and have ordered your dream wedding cake. You know it is going to look stunning. But have you thought about what you are going to put it on? Today we are going to talk about how to choose the best cake stand and the cake table.

Cake stands

There are as many designs of cake stand as there are cakes. And this can make finding the perfect one a bit of a minefield.
Some cake makers will have a selection of cake stands that they hire out, so it’s always worth asking. I don’t hire out cake stands myself. This is because I deliver my wedding cakes so far and wide that it can be an issue getting them back.

Classic glass cake stand
A classic and simple glass cake stand.

It is also always worth asking your venue if they have any cake stands. Quite often hotels and dedicated wedding venues will have a cake stand you can arrange to use.
If you are having a wedding stylist then they might have a cake stand available that will match up with the rest of the décor.

A cake stand that's also a table
Cake stands don’t need to be ‘cake stands’ This is a trolley!

But why not buy your own? They can become a keepsake of the day, and something to keep and use. One of my couples had a glass cake stand and had it engraved with their names and wedding date. Something like that will become a family heirloom. And wooden log slice stands can be burned with the same thing. And why not put one on your wedding gift list?

Before you buy a stand there are a few things you should do

1/ Ask your cake maker what size the bottom cake board will be. Whatever stand you buy will need to be big enough to fit the cake on!
2/ Ask your cake maker roughly what the height of the cake will be. This is because you may not actually need a cake stand. If your cake is going to be tall, then a stand may not be necessary. You don’t want it to stand so tall that it makes cutting it difficult. Nor do you want to make it unstable, and height = instability.
3/ check out the cake table, or space, at the venue where the cake is going to be going. You want to make sure that it is going to be big enough. Often I find that my couples want to have other things on the cake table.

Wedding cake without a cake stand
When a cake has height, it doesn’t need a stand.

Choosing a cake stand

Cake stands come in a huge range of shapes, sizes and materials. And, like everything else, you can get lost down that internet rabbit hole looking for what you want.
Now not all cake stands are created equal, and it’s a case of you get what you pay for. I would recommend going to a supplier you trust, a major department store or cookware shop for example (I won’t name any names, but you know the places you trust and like to shop with.) It’s good to be able to see the stand if possible.

If you’re looking online then be sure to check the measurements. Like I said before, you need to make sure the cake will fit. Also see if there is a weight limit given. This may seem strange, but a fully decorated and stacked wedding cake can be really heavy! I have found that metal cake stands with a foot, for example, are not very sturdy, and inclined to warp and buckle unless they are very good quality.

Glass and ceramic are really your best bet if you want the classic stand with a foot/stem and a plate on top.

Simple ceramic cake stand
A simple ceramic cake stand always looks elegant.

If you want metal then the solid, low and wide ones are the best to go for. These style of cake stands are the ones that hotels and venues often have.

Classic silver cake stand
The classic and vintage style silver cake stand.

Something else I would say about cake stands is to avoid the ones with a lip or rim around the edge. This makes it hard to get the cake onto the stand. And even harder for whoever is then going to have to take it off again. It’s very easy to get your fingers trapped!! These kinds of stands are better for small cakes and pastries to be displayed on.

And if you are having a log slice cake stand then please buy a properly cut one. One wedding I delivered to the log slice was literally just that. The groom had gone to the woods with a chainsaw! It was so unlevel that I had to pack a load of folded kitchen paper under the cake to try to stop it toppling!

Log slice cake stand
I love log slice stands, as long as they’re level.

Cake tables

Almost always the cake is displayed on a separate table in pride of place, which is as it should be!
But is it that simple?
Sadly I often turn up to find a small table with a basic white cloth, and that’s it. Now I get that you want the cake to be the star, I want that too, and you don’t want too much distracting from it. But you also want the cake table to tie in with the rest of the wedding décor. So why not ask your wedding stylist to dress the cake table too?
A few times there have been other things on the cake table besides the cake stand. Usually photos of either the happy couple, or family photos. One couple had the wedding photos of their parents and grandparents, which was such a beautiful touch. But if you want to do this, then you need to make sure the cake table will be large enough. So let your venue know your plans and ask them to provide you with the right size.

traditional cake cutting
This lovely couple had family photos on their cake table.
burgundy and gold wedding cake
Or you can have the bouquet to display beside the cake.

NOTE: Make sure the cake table is level and doesn’t wobble!! You’d think that was obvious, wouldn’t you? But I have turned up to a few cake deliveries to find a wonky or wobbly table. Once it was so bad that I had to ask for it to be replaced because the top was loose!!

Top tips

1/ Before buying a cake stand, ask your cake maker, venue or stylist if they have ones you can hire.
2/ Before buying your stand, ask your cake maker for the base measurements of the cake. You need to make sure the cake stand is at least the same diameter as the cake base, if not a little bigger.
3/ Do you even need a cake stand? If your cake is going to be tall, then you may not need a stand. And remember, adding height adds instability.
4/ Think about decorating the cake table to match with the rest of the wedding décor. And also adding some special, personal touches.
5/ Make sure the cake table is level and wobble free!! Ask your wedding planner or co-ordinator to check this for you on the morning.

To find out more, you can get in touch HERE

Wedding Cake Design: How to get ‘the one.’

You’re starting to think about your wedding cake design. You’ve seen a wedding cake online and you’ve fallen in love! It’s ‘the one’ So you save it to your Pinterest board and screenshot it to your phone. You show this pic to your cake maker and they shake their head. You’re devastated! We want THAT wedding cake! But you get the same response from every cake maker you show it to. Why???

Now I adore Pinterest and all the other platforms, I spend far more time than I should looking at all the prettiness on there. They are great places for inspiration. But really that’s all they are, they are not a shop window. And that can be a little misleading, because it gives the impression that whatever you see there, you can have.

I get shown a lot of images at wedding fairs and at consultations, with ‘can you make this?’ Well yes, I can technically make it, I mean I have the skills. But no, I won’t be able to reproduce exactly what you’re looking at in that image. And this is for several reasons.

cake pic round up
a few cakes from 2019

Copyright

Yep, it’s a thing even in the cake world. Most of us don’t bother to copyright our cake designs, working on the ‘there is nothing new under the sun’ theory. But some cake designers do, especially if that cake has been created for a cake decorating class. Or if it has been designed for a client who insists on exclusivity, I did once have to sign an NDA before creating a cake.

A few years ago a cake took Pinterest by storm, it was everywhere! And, inevitably, cake makers were being asked for it by clients. One cake maker did her due diligence and went to the original creator and asked if she could recreate it for her client. She was told, in no uncertain terms, that NO she could not, and that action would be taken if she tried. Turns out the cake design in question was for a class the original designer was charging for, and so she refused to allow anyone to copy it until well after the classes were over. Fair enough when you think of the time and energy that goes into designing these creations, and then turning them into a class. Now, of course, it would be hard for that cake designer to track down everyone who had copied her design. The internet is worldwide after all. And a lot of people wouldn’t have even asked her permission in the first place, because they may not know who to ask. Once a cake (or anything else) is ‘out there’ on the web, it is no longer exclusive. However we put a lot of time and effort into designs, and so we hope that this will be respected.

One reason I can no longer design your wedding cake in full and as an on paper sketch before the booking is made, is because of having designs stolen. Sadly, a few times, I have spent time and a lot of effort sketching out a couples cake, only to then be ghosted by them. A few months later, there’s my cake design on Instagram, posted by the same couple!! They had just taken my hard work and given it to someone who had offered to do it cheaper. It’s a shame when this happens, and thankfully it is rare. And I know none of you lovely people reading this would even dream of doing such a thing. But it does make us cautious, once bitten, twice shy.

Now, of course, these are the extreme cases. And mostly we just shrug and get on with our day, because there are lots of us out there. Inevitably we are going to come up with a similar design to another caker, especially if it’s something that is ‘on trend.’ I have had a few ideas that I think are new, only to find similar already out there.

Lakeland catalogue left. My cake from a year before on right. Hmmmm….

Translation

By this I mean translating a flat, one angled photo, into an actual, 3D cake. Not always as easy as it seems. Especially as you can’t always tell from a photo exactly what techniques and materials have been used. This is always an issue when the cake has been posted by a designer in another country. Every country has different food laws and that can affect what can and can’t be used on and in your cakes. Often when looking for recipes I will see one and then realise that I can’t make it, as certain ingredients aren’t available in the UK.

It can also be tricky when there is a stencil, or a cake lace pattern used. Tracking the right stencil or lace mat down can be difficult. Again they are often only available overseas, or may have been a custom design created just for that cake. I have hand cut a stencil a few times to match up a design from the wedding stationary for example.

wedding cake with hand cut stencil
A hand cut stencil to match the wedding stationary.

Techniques

Every cake maker will have a certain skill set that they are stronger with, and that is generally reflected in the cakes you will see us producing. You’ll notice that I don’t do the sculpted novelty cakes for example. Not because I can’t, but because they aren’t really my thing. I love seeing them done, but I’m not really interested in doing them. In the same way that a specialist in those sculpted cakes probably won’t make you a delicate cascade of sugar flowers. We all have our strengths and preferences. Personally I will spend days happily making sugar flowers, and often do.

We also all do the same things differently. Going back to cake classes. If you look at the photos instructors post at the end of a class, with all their students showing their cakes. You’ll see that every one of those cakes will be different, even though they are the same design, made at the same time, with the same teacher and using the same materials.

So what do you do? How do you get that dream cake from your phone into reality?

Well you might get lucky and find the original cake maker who made it. It’s a long shot though. Or your cake maker might know them and be able to liaise with them, also a bit of a long shot. Sadly tags and watermarks are often removed from wedding cake photos, making it almost impossible to know who made it. I have one wedding cake with flamingos on that gets pinned a lot. I know that by the time it’s been pinned and shared a few times, no one will know it was one of mine.

flamingo wedding cake
THE flamingo cake that’s all over Pinterest

When I get shown a wedding cake and get asked if I can make it, I always explain that, although I can’t copy/paste someone else’s work, I can design something just as beautiful. So I will ask what it is about that cake that is drawing you to it? Then I ask to see what other ideas you have been saving for other elements of your wedding. And this is actually way better anyway. I’m sure you’d much rather have a cake that has been designed for you, and with you, than one that’s identical to someone else’s wedding cake? We all know that feeling of horror when we turn up to a party to see someone else in the same outfit! You really don’t want someone saying ‘Oh I’ve seen this cake online a few times.’

Top Tips

So here are the top tips to make sure you get that perfect wedding cake.

1/ Reference photos are great, they are very useful. But don’t be offended if your cake maker isn’t willing or able to simply copy that photo.

2/ Take a good look at that dream cake photo and make a note of what is really drawing you to it? The chances are it’s not necessarily the whole, complete thing. So is it the colours, the shapes, the textures?

3/ Isolate those key elements and discuss those with your cake maker.

4/ Don’t be offended if your cake maker won’t give you a sketch before you’ve booked with them. It’s nothing personal! However how do you know that they will be able to create your vision? Have a good look through their website, Pinterest, Instagram etc, look at their past work to make sure you like their style.

5/ Arrange to meet with your cake maker and have a good chat with them. Develop a relationship with them. When you find the right cake maker, you’ll know. And then you will know that you can trust them to produce your perfect wedding cake for you.

To enquire about your wedding cake and how I can help you design it, click HERE

Luxury Wedding Cakes – Sugar Flower Classes!!

Sugar flowers, I absolutely love them! You may have noticed this. It’s not just how they look, but I find making them really therapeutic. It’s one of those things that get you in the zone, and needs you to focus. Which makes sugar flowers a great hobby for anyone wanting something to take their minds off daily life. And so I have started offering sugar flower classes!

Sugar roses
Sugar roses

As I was starting to think about setting up these classes, I started thinking about who might like to do them.
Of course sugar flowers are always popular with anyone who already loves cake decorating, and wants to lean a new skill. Or anyone wanting to get into cake decorating. But why limit classes just to other cake decorating enthusiasts?
So I approached The Wedding Gallery to see if they might like to offer sugar flower classes to their brides. The idea being that they can make a selection of small, filler flowers which can then be incorporated into their own wedding cake. How amazing would that be? Being able to tell everyone that you made some of the flowers? I’d say that would be something to be proud of. I’m delighted to say that The Wedding Gallery said yes, and I will be holding classes there soon, watch this space!

posy of sugar spring flowers
Posy of spring flowers

Or how about getting your friends together and throwing a sugar flower making party to make all the filler flowers for your cake? Or as your hen party? An evening class with bubbly instead of tea or coffee, and something more to show for the night than just a hangover! Again how good would it be to be able to not only show off your wedding cake, but to show off that you made some of the flowers?

white wedding cake with sugar lavender
Sugar Lavender and Sage

Then there is the corporate, teambuilding events. Now I don’t know about you, but I can think of nothing worse than spending the weekend building a raft in the rain. But a weekend making something beautiful, that you can take home and keep, as well as learning something you might actually want to do again? Now you’re talking! And the best part? I can come to you! I can bring my box of tricks to the venue of your choice, or offices, and you’re good to go! Think about it. Learning to make sugar flowers you need to learn to listen, to follow detailed instructions, develop hand eye coordination and creativity. It’s something people can help each other out with if they are getting stuck. And it’s not something just for ladies, oh no! In fact some of the best sugar flower makers in the world, cake world Gods, and personal heroes, are men. So that’s not an argument. I mean, if you’re going to take the gender divide line, then us girls shouldn’t be made to build a raft in the rain!

Sugar flowers on a black wedding cake
Wedding cakes don’t have to be white!

Sugar flowers will keep for years too. I often liken them to gremlins, don’t get them wet and keep them out of bright light 😊 Seriously though these are the two biggest enemies of sugar, moisture and heat. And the light will also fade the colours. So keep your sugar flowers away from the windows and heaters, and maybe under a glass dome or in a cabinet. Then you can keep your creations for years to come, or keep the sugar flowers from your own wedding cake as a beautiful keepsake.

Does this sound like something you’d like to do? Go on! Give it a go! Get in touch and have a chat about classes already scheduled or to book one to one, hen do, party or corporate days. Remember, I can come to you.
Classes already scheduled are:
February 26th at The Park, Morgan Porth.
March 29th at the Clovelly studio.
April 19th at the Clovelly studio.
The Wedding Gallery, London. Date TBC.

To get in touch about classes or you wedding cake, click HERE

Luxury Wedding Cakes- Does Wedding Cake Size Matter?

Does size matter?

Now stop giggling at the back! I’m talking about your wedding cake size!.
In my last post I talked about the things that seem to stress couples out when it comes to the cake. Making sure you order the right size of cake seems to be one of the biggest worries. Understandably so, I mean you don’t want to seem mean, but don’t want wasted cake either. And the chances are you’ve not ordered a wedding cake before to know about serving sizes and cutting guides.
This isn’t anything to worry about though. Your cake maker knows the drill, and we know how to work out what is the best size cake for the size of wedding. Really all you need to do is give us the number of guests you want the cake to serve.

sizing chart
The sizing chart I work from

Which brings me to another issue.

When to serve the wedding cake?

Traditionally the cake was cut and served after the speeches, at the end of the main wedding breakfast. If there was any left, then it would be offered to evening guests as part of the buffet.
These days though many couples want to wait to cut the cake in the evening. Personally I like this idea, as it is a big part of the day, and something the evening guests would usually miss out on. Cutting the cake in the evening includes all your guests in that special moment. However, cutting and serving in the evening will mean you need a bigger cake for the extra numbers. And what if you want to serve the cake as dessert? AHHHHH!
Okay let’s breathe. It’s only cake (did I really just say that??).
One option to solve the issue of the evening guests missing out on seeing the cake is to do the cake cutting photos after the speeches, but don’t have the cake taken away and cut. Instead leave it until all the evening guests have arrived and seen it. Then give the venue the nod to take it off and cut and serve. You could even do the cake cutting again for the evening guests, why not?
Basically what I’m saying is to forget the traditions surrounding when you should cut and serve the wedding cake. Do it as and when it feels right for you.

cutting the cake with a sward!
You can use a knife!
traditional cake cutting
See, you don’t have to use a sward.
the cake cutting is a special moment
I will always love this cake cutting pic!

Myth Busting.

Now I think we should quickly bust the myth that serving the wedding cake as the dessert will lower costs. Realistically this often isn’t the case. When we work out the size of cake you will need for you 100 guests (number just to illustrate) we will be basing that on the industry standard of a 2x1in portion. In other words a finger size portion you might serve with the after dinner coffee, or as part of a buffet. If you want to serve as dessert you’re going to want much larger portions, maybe even twice that size, but at least 2x2in. And you will also need enough cake for every guest, rather than the usual rule of thumb that 10% won’t eat any. This is going to mean a much larger cake to accommodate the larger portions, and numbers, and make sure there’s enough. Obviously this also means the cost of the cake is going to rise quite considerably. Plus the venue, or caterer, might charge you for serving someone else’s food, as they will be using their cutlery and crockery to serve the cake, and then wash all that up after, plus the service time. Add all that up and it’s not necessarily going to save you any money. But it will mean that all the cake will get eaten, and you won’t have to worry about wastage.

cake cutting guide
Cake cutting guide

Back to size, as this is what this post is mainly about.

When I talk to couples at wedding shows they often think they can’t book the cake because they aren’t sure yet exactly how big it needs to be. This is another myth. And it can often mean you missing out on getting your preferred cake maker because you’ve waited until all the RSVPs have come back before getting in touch. A rough idea on size is all we need at the very start. And if you’ve booked your venue then you already know the kind of size your wedding will be. That’s enough for me to give you a starting quote to base the booking fee on (I work on a 25% booking fee) Then we can up or down scale the cake size later if you find you need to. A good rule of thumb is to take the number of guests on your list and reduce it by 10% when booking the cake, as mentioned before. Although it will need to be for 100% of your guests if serving for dessert.

The Showstopper.

But size isn’t just about the numbers, it’s also about the look. And adding the WOW factor.
The cake is, without doubt, one of the stars, a showstopper. And often the most photographed thing after the couple, and the dress. So you may want something big and impressive, even if it’s only going to be a small wedding. How to do this without having lots of wasted cake? Firstly will it be wasted? The tradition of keeping a tier of the wedding cake for a christening is starting to come back. Or maybe for your first wedding anniversary? You can do this with fruit cake of course, but also with sponge. Sponge cake freezes really well, you’ll just need to give the fondant (if using) time to dry out as it will go sticky as it thaws. You cake maker will advise you on the best ways to store your leftover cake. Then there is the other tradition of posting cake to people who couldn’t make it to the wedding, something else you may wish to do if you have cake left. If none of these are options, then there are dummy cakes. Dummy cakes are used for display cakes for shows and photo shoots etc, but they can also be used to add height and size to a real cake. Now they are usually polystyrene, however I will happily take them back and reuse them in my display work. I reuse my dummy cakes over and over, I can’t remember the last time I bought any!

This showstopper only had three real tiers of cake.

The opposite can also be an issue.

You have a lot of guests to feed, but want an understated wedding, so don’t want a huge cake. Again there is a solution. Cutting cakes. A cutting cake is a simplified version of the actual wedding cake. Usually a square or A4 size cake in the same flavours and with a covering of the chosen icing, but without all the decoration as they won’t be on show. These are kept in the kitchens and cut up by your venue when they take the wedding cake away to cut, then it’s all served together. No one will know which is wedding cake and which is cutting cake.

Top Tips.

So my top tips for getting the wedding cake size right;
1/ Don’t wait until you have all your RSVPs back before booking your cake. Rough numbers are all we need to get the ball rolling.
2/ Decide if you want to serve the cake as dessert or as part of the buffet/with coffee. This will make a difference to the size of cake you need. Just let your cake maker know.
3/ Don’t worry about leftover cake. Sponge cake freezes well, and fruit cake keeps for months.
4/ You can have a showstopping cake even if you don’t need one. Again just discuss this with your cake maker.
5/ You can have cutting cakes for the venue to serve should you want something simpler and smaller, but have lots of guest to feed. This works especially well for large evening receptions after a smaller wedding.

To get in touch about your wedding cake, click HERE

Luxury Wedding Cakes- How to Choose Your Wedding Cake.

Wedding fair season has started again!

Which is great, I love doing them. They are a really good way to get to meet all you lovely couples face to face, and for you to see that there’s a real person behind the cakes! And I get the chance to talk to you all about your worries and stresses, and help disperse some of them.

I hear a lot of people say that they are getting overwhelmed with the amount there is to do with planning a wedding. Recently I’ve spoken to a few brides at wedding shows who have been a tad frazzled.

So today I want to take one of those stresses away.

And give you one less thing to feel frazzled about. After all planning your wedding should be a good thing, not a source of stress. Although I know it can be stressful if it’s all new territory and you’re trying to do it in between running your life and job. I can’t, as yet, take away all the wedding stress (watch this space though), but I can help with the wedding cake. After all, that’s what I do, all day every day, one way or another. So you could say I kind of know what I’m talking about. I’ve even been known to dream about wedding cakes!

Claire setting up a wedding cake
ME!!! Doing my thing 🙂

The biggest two things I find couples struggle with when it comes to the cake is style and size. I’m not going to throw too much at you in one go, so today I’ll talk to you about choosing the style of your wedding cake.

But let’s cover the basics and bust a few myths.

TIME SCALE

Possibly one of the most asked questions I get at shows, is how much notice do I need? The answer is always the same, as much as possible. If you read my blog regularly (yay! Nice to see you back) then you will have heard me say this before. But it still seems to be a myth that the cake can be left to last, and that we don’t need much notice. Well it’s true that a cake is a perishable item and so won’t physically be made until a few days before the wedding. However there’s so much more to it than just baking the cakes. I have to plan the delivery, order materials and supplies, colour fondants and modelling pastes the exact right shades, make all the delicate sugar flowers and other details, the list goes on. And so getting your date booked in with your cake maker as early as possible is vital. And no, you won’t need to have made all the design decisions, or even be 100% sure on size to secure your date. Get the booking fee paid and you can relax and know that’s one thing done.

DESIGN

Ahh the fun part!! Yet this seems to also be one of the areas couples are getting stressed about. But no more! Even clients who think they have no idea at all on the style and look they want for their wedding cake, will actually have something lurking there. So have a look at all your wedding related pintrest boards, I bet you there’s a theme, a unifying colour perhaps. Maybe you’re pinning a lot of very natural, relaxed style wedding ideas. Or very traditional and formal themes. Share these boards and ideas with your cake maker so that we can see what you’re thinking. And don’t forget we can also make the cake super personal to you and your partner. I once hand painted one couples pet Guinee Pigs onto one tier of the cake, and added a Disney theme to another tier, they also had a tent in there too!

Maybe a monogram of your initials? Or have a cascade of sugar flowers that matches the wedding flowers. There are endless ways to really make the wedding cake not only wow your guests, but feel personal too.

wedding cake with monogram
A monogram is a subtle way to add a personal touch.

COLOUR

Wedding cakes no longer have to be white or ivory. In fact I actively encourage my couples to inject some colour. You’ll have seen me talk about this in the last post about trends. Colour at weddings, in all aspects, has become the norm, and long may that continue. And don’t think you can’t have a coloured cake if you are opting for semi naked or buttercream, this can be tinted too. Or you can make the colour statement with the flowers, either sugar or real.

wedding cake with bright colours cake
A very personal wedding cake with bright coloured buttercream.

FLAVOUR

This can be another area that causes some stress. You have all these guests to please, so what flavours do you choose? Answer? You stop trying to please all of your guests, chances are you won’t manage that anyway. So go with what YOU like. I usually recommend having one tier in a ‘crowd pleasing’ flavour that most people will eat, vanilla or lemon say, but then have the rest in whatever you would like. One couple last year had red velvet for one tier, and hummingbird cake for the other, neither of which you could call conventional, and the cake was decorated with black fondant, not conventional at all. But that was what they wanted. One flavour was the brides favourite and one was the grooms, and they are they only two people who matter at a wedding. It suited not only them, but their wedding perfectly.

*Of course you may have to consider guests with allergies or dietary requirements.

gluten and dairy free wedding cake
The beauty was 100% gluten and dairy free.

STAGING

Oh how many times have I turned up with the wedding cake, only to find a boringly blank table with a white cloth, and nothing else. Now, of course, the cake is the star of it’s own show. But it is good to have a few supporting acts. Again this is not something you need to stress about. Talk to your stylist, and ask them to get in touch with your cake maker. We can discuss the colours that are in the cake any perhaps find a matching, or contrasting, tablecloth. And I often work with the florist when fresh flowers are going on the cake.

If you do want to keep it simple though, then think about a statement cake stand. Your cake maker or venue may have some they will hire, or have a look online. If you are going to get your own stand then do discuss the best size and shape option with your cake maker. And don’t worry, you won’t have to do anything with it, just leave it there for us to put the cake on when we deliver. Then you will also have a lovely keepsake of your day that can be used for other family events.

antique silver cake stand
A beautiful antique silver cake stand.

The same with a cake topper.

I’ve noticed that these have started to become less popular. But they can be a great way to add a personal touch. Go online and you’ll see dozens of shapes and styles. Once again this can be overwhelming, and once again we can help. Talk to your cake maker about the size of the top tier, and how much space there will be for a topper, then you know everything will fit together.  Your cake maker may be able to source the cake topper for you or you should be able to have it delivered direct to them if ordering your own. Some cake makers will make sugar figures, which can be done from photos of you (if they don’t then they probably know someone who does) Or why not have something a bit different? I did a tractor once, as the cake topper, with a sheep sitting in it. Another wedding had toy giraffes.

Hello! Full page spread
The giraffes! And the full page spread in Hello!

TOP TIPS

1/ Use your cake makers knowledge and experience. We have done this hundreds of times over many years. So pick our brains and let us design the cake for you.

2/ Don’t try to please everyone. This goes for the wedding as a whole actually.

3/ Have fun with the process. Take some time to sit and create pretty mood boards and even old school scrapbooks. These will be really useful for us to use when designing your cake.

4/ Trust us. Tell us everything you are thinking in terms of style, colour, shape etc. And let us design you something wonderful. We will talk to your florist and stylist to make sure everything comes together.

5/ Don’t stress! You’re in safe hands.

You can get in touch with me about your wedding cake HERE

Wedding Cake Trends for 2020

Trends. They are everywhere and keeping up with them is  a big part of my job.

Over the years, and hundreds of weddings, I’ve noticed that trends in weddings change much slower than in other areas. This is because weddings are booked months, if not a year or more in advance. And so decisions about styles and colours etc are made now for a wedding in 9-12 months time. Which means those decisions are being made based on todays trends, so we see things staying around for much longer than you’d expect in the ‘real’ world.

White chocolate fan sculpted wedding cake
White chocolate sculpture wedding cake

Of course we still keep our eyes on all the trends and fashions coming out, because we know they are going to be coming along at some point, and they are vital in deciding on new designs.  The Pantone colour of the year is a good example of this. We may not see that colour in real weddings until the following year because of the time it takes for that colour trend to work its way along from being announced, to the actual wedding day.

duck egg blue wedding cake with white sugar flowers
Duck egg blue as a subtle alternative to the Pantone Classic Blue

People often ask me if there are trends in wedding cakes.

Yes, there are, just like everything else. And there are the occasional fad and slightly naff gimmick, but they are thankfully rare in the world of wedding cakes. I think this is, in part, because there are so many traditions surrounding weddings, and people don’t like to mess with traditions too much.

Saying that there are always going to be a changing of the guard, and new ideas becoming new traditions. This is as true with the cake as with everything. The days of a square fruit cake, stacked on those plastic pillars and covered in rock hard royal icing are long gone (thank goodness!!) Although fruit cakes are starting to come back. When I first started, some six years ago, I didn’t do any fruit cakes for weddings, only for Christmas cakes. In 2019 I’ve done a few fruit cakes as one of the tiers, and a few as the top tier to then be kept for a christening. This is a tradition going way back that I thought was long dead. It just goes to show that everything goes around and comes back again.

And then there are the traditions that come over from other countries. Take the ‘grooms cake’ that is an established part of weddings in many parts of America. This is now beginning to be seen over here. And outdoor style weddings that are a comparatively recent concept in the UK (mostly because of the weather I suspect)

The Trends

So what does 2020 hold in store for us in terms of weddings and wedding cake trends?

1/ Semi-naked cakes aren’t going anywhere. I have lots of these booked in for 2020. However I’ve noticed that the fashion for having fresh fruit on them has been replaced with fresh flowers. And even with sugar flowers.

semi naked wedding cake with fresh, edible flowers
Semi naked wedding cake with edible flowers

2/ Brighter colours. Although white and ivory will always be the predominant base colour for the wedding cake, I am doing more and more cakes with stunning colours. Usually these are colours already part of the wedding in some way. Maybe the bridesmaids dresses or the flowers. And these colours can be with either fondant or buttercream cakes. Black wedding cakes are also becoming a big thing (which I love!)

wedding cake with bright colours cake
A very personal wedding cake with bright colours.

3/ Watercolour cakes. Now I don’t mean actual watercolour paintings on cakes (although you can have paintings on cakes) But a soft, subtle blending and bleeding of colour that gives a beautiful, abstract effect. This is perfect if you want colour, but nothing too bold.

watercolour drip cake
watercolour drip effect

4/ Seasonal weddings. By this I mean using the season in which you’re getting married as the inspiration for your wedding. Using flowers that are British grown and in season, and serving seasonal food. Also adopting the colours of the season, spring greens or the burnt oranges of autumn. This will also help to make your wedding more sustainable.

burgundy and gold wedding cake
A winter wedding cake with seasonal bouquet

5/ Getting personal. This is more of an anti-trend, and is about throwing away the rule book and having what you and your partner want. Want a black wedding cake? Then have one! Want to serve beer and fish and chips? Then why not?

black wedding cake with fresh flowers
Have I mentioned I love black wedding cakes?

Round up.

These are my top five. Of course there are, and will be, many more trends and fashions that will come and go. And some that will stay around.

Some blogs will be predicting exact colours and flower types for 2020. I’m not going to go that far. Mainly because I don’t think a wedding is necessarily the best place to adhere to such things. I think there are going to be some definite shifts in weddings though, such as seasonal and more sustainable weddings. And also there’s a big shift towards UK destination weddings. I have found that more and more people from outside the South West are choosing to get married down here. This is something I will be discussing more in my next post, so watch this space!!

To get in touch about your wedding cake, click HERE

How to get the most out of Wedding Fairs.

It’s that time of year again!! Wedding fair season. Feel for us poor wedding suppliers. We just about manage to recover from wedding season, when wedding fairs start again.

Personally I love a good wedding fair, they are a great social event for suppliers to catch up after the gruelling wedding season. Although I have cut right down on the amount of them I now do. Why? A few reasons. Firstly I’ve got busier over the years, and, as it’s mostly just me doing everything, I can’t be in two places at once. And also because, over the years, I’ve found which fairs and shows work best for me.

 

wedding fair display
One of my wedding fair stands from last season

 

But today I wan to talk about how to make wedding fairs work for you. Why should you even go to a wedding fair when you can do almost everything online? What should you expect from a fair? How can you get the most out of them? And how do you decide which ones to go to?

 

Let’s take that last question first. How do you decide which wedding fair to go to? It seems like there are a dozen fairs every weekend! And it’s true that there are a lot of fairs and shows around these days. One thing would be to look if your wedding venue is holding their own fair or open day. This is a good way to get to meet your venues recommended suppliers, as well as having the chance to have another look around your venue. If your venue has a recommended supplier list, but doesn’t hold its own fair, then look to see if any of those suppliers are going to be at any other fairs. If you have a shortlist of suppliers you’re thinking of using then look to see if they are exhibiting at any fairs. I have a list on my website of all the shows and wedding fairs I’m doing, and many suppliers do this. It’s also a good idea to go to the fairs that are local to where you are getting married. Look for fairs that have been running year after year, as these are often ones with a good reputation and repeat exhibitors.

 

wedding fair display stand
Another view of the same stand

 

What should you expect from a good wedding fair? Well, firstly there will be a good range and number of wedding suppliers of all kinds. This might look overwhelming when you first walk in, but don’t panic! Just make your way around at your own pace. When you first arrive, you’ll likely be given a glass of fizz and a goody bag of magazines and other bits and bobs. Some wedding fairs charge an entry fee or require you to book tickets, this is usually when a show is more exclusive or is known to get busy and needs to control numbers. If a show you’re interested in is ticketed, then it’s best to book early. Also you should expect lots of people! A good fair will get busy, and so you won’t get much time to talk in depth with the exhibitors. And that’s not really the purpose of wedding fairs anyway. They are more to give you the chance to look up close and in person at things you’ve seen online, and to make first contact with suppliers you’re interested in working with. Often you can make appointments with suppliers to go back and consult properly with them at a later date.

 

How do you make the most of a wedding fair? As I’ve already mentioned, the good wedding fairs get busy, especially in the first hour or two. If you want to talk to specific suppliers then it’s a good idea to leave it until the last hour, that’s almost always the quietest time. And it’s worth getting in touch with the suppliers you want to meet with and ask them if they can advise on the best time to come to see them. It might be possible to book a mini consultation with them at the end of the fair.

Make a list and take notes. This might sound a bit over organised, but there will be so much to look at and people to talk to, that it’s easy to forget which stand you saw what on. I had a phone call once from a lady who had seen me at a fair ‘Are you the lady with the coconut and lime cake?’ When I said yes she said ‘oh thank goodness! I couldn’t remember who you were!’ So if you see something you really like then note it down. Pick up business cards and note down on them that they are the ‘coconut and lime cake lady’ etc. The postcards I have on my stand are blank on the reverse for just this purpose. Taking pics of things you like is also a good idea, but always ask first.

Do you have to have your date set and venue booked before you start going to fairs? Not necessarily, although it will be something you’ll get asked by suppliers. This is because good suppliers get booked up fast, and we need to make sure your wedding date is available. But if you’ve not got a date set yet then fairs are still a great starting point for your wedding planning. Although if you’ve not yet got to the planning stage, then it’s even more important to note down which suppliers you liked, so you know who to go back to when the time comes.

 

But you can do everything online, suppliers all have a website, why go to fairs? Well yes, this is very true. But on the website you can’t taste the cake or feel the dress fabric. You can also meet us face to face and get to know the face behind the website. This is especially useful if you are getting married a distance from where you live. I’d say around 70-80% of my couples are getting married in Devon or Cornwall, but don’t live here. But having a weekend down here to check out venues and go to a couple of fairs is a great way to ease your mind. By meeting us you can then go home knowing that your wedding is in safe hands.

 

So here’s your wedding fair checklist:

1/ Wedding fairs are a great way to get ideas and get to meet suppliers in person. If you have suppliers you’re thinking of using, then look to see if they are going to be doing any fairs. And see if your wedding venue is having a wedding fair or open day.

2/ Wedding fairs get busy. The quieter times are usually around lunchtime (especially on Sundays) And also in the last hour or so of the show.

3/ Take notes. If you see something you like, then make a note of which stand you saw it on. Remember, if you want to take photos then please ask first.

4/ There will never be (or shouldn’t be) any pressure on you to book anything there and then. So don’t be afraid to talk to people.

5/ Ask questions. There’s no such thing as a stupid question. No one will judge you. We work in the wedding industry, but this is all new to you.

6/ Enjoy it! The bigger fairs and shows can feel a little overwhelming at first, especially if you’ve never been to one before. But you’ll soon relax. Take your time and go back around as many times as you feel you need to.

 

I’m doing two fairs this autumn. The Art of Weddings Show at the Royal Cornwall Show Ground in Wadebridge on October 20th. And The Bold and Beautiful Wedding Show at Ocean Studio in Plymouth on October 27th. Maybe I’ll see you there!!

As seen in Hello! One of our wedding cakes!

A few weeks ago I had the pleasure of making the wedding cake for the lovely Jade Parfitt and her fiancé Jack. When I got the phone call there was no indication that this was going to be a celebrity wedding. Jade called me herself, like any other bride, and we chatted about what she wanted and how I could help. At the end of the conversation she mentioned that the wedding might be featured in Hello! Magazine.

 

Hello Magazine logo

 

Now one myth that needs busting about the wedding industry is that we add a 0 when the word ‘wedding’ is mentioned. And this will be several 0’s if it’s a celebrity wedding. WRONG!! Very wrong. This is something a professional wedding supplier would never do. I mean why would we? We don’t want that reputation for a start. I quoted for this wedding in exactly the same way as any other. All weddings are special, and all require our best work. As I say on my website, I quote on the work involved in each cake, not the occasion.

But back to the lovely Jade and Jack.

The wedding was at Ash Barton Estate near Braunton, North Devon. This is a comparatively new venue, but a popular one. You rent the whole place and organise everything yourselves. So it’s idea if you want a more laid-back wedding. And you can stay there too, the kitchen was amazing!

 

Jade and friends
Jade with Erin O’Connor and Jodie Kidd

 

Usually when I deliver a wedding cake I’m one of the only people at the venue, as it’ll be before much is happening. Sometimes the florist or stylist will be there too, and we get on with doing our thing and leave. But this time the wedding was already in full swing! A tad discombobulating! Especially as I’d not delivered there before (although I’ve been back since, and have more booked in there too.)

I pulled up alongside a huge Rolls Royce, and I mean huge. I was amazed the driver had managed to get such a big car along the country lanes, I sometimes struggle in Molly the Mokka. We appeared to be the only cars there. But it turned out that this was because everyone else had parked around the back of the house.

 

the wedding cake
The wedding cake with edible flowers

 

It was one of the most delightful wedding cake deliveries I’ve done. Laid-back, relaxed, and very glamorous all at the same time. The lovely wedding co-ordinator showed me where to set up, gave me the giraffes (yes, you read that right) and left me to it. Jade had given me her brief, but had then allowed me to be creative. So I ordered some edible flowers from Maddox Farm, (they are the best place I know for edible flowers) and added a few from STHQ’s own garden.

Okay, the Giraffes. Yes you did read giraffes. As a super model, Jade is rather tall. And so is Jack! So there is a family joke about giraffes, and they collect them. The ones left for me were their own, and this helped to make the cake even more special and personal. I love it when couples want to add something like this to their cake, or to the wedding in general. And this was a very stylish, cute and fun way to do it. Especially as Jade had glued a little veil to the bride giraffe!

 

Hello! Full page spread
The giraffes! And the full page spread in Hello!

 

Get the look.

If you want to recreate Jade and Jacks wedding cake style, then the first thing I would say is get in touch with me! But if not, then ask your cake maker about the semi-naked style of cakes. They are the perfect blank canvas to add anything you want to.

Edible flowers are huge in weddings and wedding cakes right now, and you can grow them yourself if you have the space and time. However I would recommend ordering from Maddox Farm, they deliver by post, or from a flower farm local to you. Just make sure that the flowers are grown organically, as they will be going directly onto the cake.

Bespoke cake toppers are perhaps the easiest way to personalise your wedding cake. And you can get a great selection online. They can also be made in sugar of you ask your cake maker and give them enough time. Another option is to have figures made in a polymer clay that can then be kept forever. Or you can do as Jade and Jack did, and use something you already have that has real meaning to you.

Inside the Luxury Wedding Industry

If you follow me on Instagram then you’ll have noticed that I’ve been in London a couple of times recently. You might think this a bit strange for a wedding cake maker based on the north Devon/Cornwall border. But let me explain.
You may also have noticed the Bude – Clovelly – Marylebone on my website and bio etc. This is because, a few months ago, I joined the amazingly beautiful and inspiring The Wedding Gallery at 1 Marylebone Rd, just by Great Portland St tube station. Why have I done this? Well even though I’m based in the stunning South West, I find that most of my clients are from London or the South East. Devon and Cornwall are perfect for a destination wedding, without having to leave the UK. And lots of people have a connection to the area. Although I will, of course, deliver to London too.

The Wedding Gallery
A peak at The Wedding Gallery

Having that London base is a perfect way to connect with my London clients, without them having to come down to me. And I adore London, so any excuse to get up there is welcome!
If you don’t know The Wedding Gallery then I highly recommend you check it out. It’s wedding Narnia!! An exclusive, appointment only, wedding showcase of everything you need, all in one place. So being accepted as a member was a big deal. Oh and the toilets are an experience all on their own!
And as a member I was invited to their exclusive networking evening. Well don’t mind if I do! And it was well worth the trip. Getting to meet others in the wedding industry is always good, especially as we often work alone. On the wedding day we are all so busy doing our own thing to really get to chat and connect. Plus these events give us the chance to get to know other suppliers who we can then recommend to you. I only ever recommend suppliers I know.

Networking with the best
Networking evenings

The second trip was also an industry event. This time I was invited by BrideLux to attend their Summer White Party at The Café Royal. Another exclusive event for the best of the UK wedding industry, and another chance to connect with gorgeous suppliers. The endless cocktails were an added bonus 😊
I had forgotten how beautiful the Café Royal is, as it’s been years since I’ve been there. Wow what a place it would be to get married! Especially with the roof terrace. It is full of the classic elegance you would expect, but with lots of modern touches. It certainly was the perfect location for the wedding industry to get together.

The Cafe Royal Terrace
Balloons and bubbly at The Cafe Royal

BrideLux run high end, luxury wedding shows in some of London’s top venues. And they are well worth attending if you can. Even if you are not planning such a lux wedding, they will still provide lots of inspiration. Think luxury with a twist. The twist being suppliers who offer more than the ‘cookie cutter’ wedding. But, instead, offer you a luxury and custom product. As you know, I’m all for making your wedding truly yours. They approached me back in March to exhibit with them. Sadly I couldn’t that time, but I will be in the future. Watch this space.
If you are looking for the best wedding suppliers around, then it is well worth checking out The Wedding Gallery, BrideLux and The National Association of Wedding Professionals (NAWP). All of who vet their members, and are very selective with who they work with. So you know that you are going to be in very safe hands.

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