Okay I wasn’t going to add to the already mountainous column inches about Covid-19. But I have been starting to get emails and messages from some of my couples with weddings coming up. So I thought I would let you all know where I stand at the moment.
It is Tuesday March 17th, and this is where I am at with things as they are right now.
So what advice am I giving to couples contacting me? Honestly I am not giving ‘advice’ as I am not a doctor or lawyer. Although I do have a lot of well informed connections who I am listening to and taking my lead from.
Firstly get in touch with your wedding insurer before you do anything!
Secondly get in touch with your wedding venue and ask what they are planning. And sound them out about future dates you could move your wedding to.
POSTPONE DON’T CANCEL!!
If you follow me on Instagram or FB then you will have seen me posting about postponing your wedding rather than cancelling it. And this is the biggest piece of advice I can give.
After all you still want to get married, right? That hasn’t changed. And you still want the wedding you have been planning all these months, that hasn’t changed either. So why cancel?
If you cancel completely then you have just got to start all over again. All those months of planning, searching for your perfect suppliers, your dream venue etc. You’ll have to do that all again from scratch when there’s no reason to. And you may lose out financially if you cancel.
By postponing you are keeping everything the same, just switching the date. All your suppliers are still with you, and none of your hard work will have been wasted. Plus you shouldn’t lose out too much financially either. Although do check each suppliers Ts&Cs for their postponement policies.
As a supplier I would much rather my couples postponed. A delay in income is better than loosing that income. Most wedding suppliers are small or even micro businesses. So if all our couples cancel, we go under. Then we won’t be there when you decide to re-book. everyone looses.
But by postponing your wedding you know that all your suppliers are still with you, you won’t have to stress about re-booking anyone, or tying to find new suppliers as good as the originals. Plus, if you have already paid them, then bonus! Your wedding is already paid in advance! And we keep our businesses going, it’s a win-win.
Easier said than done I know. It’s your wedding and you’ve been planning this for months, if not years. But try not to panic. The wedding industry is an amazing place, and very supportive. Contact your venue and then your suppliers, discuss your fears and see what can be done to ease them.
To get in touch about your wedding cake, click HERE
Yesterday was Valentines Day, statistically the most popular day to get engaged. It’s also a leap year, so, traditionally, the woman can propose to the man. I’m not quite sure this is in any way relevant these days, but it’s still romantic.
Of course you said yes (whoever proposed to who) otherwise you wouldn’t be reading a blog about wedding cakes. So first of all many congratulations! I would love you to tell me how it happened, was it terribly romantic? Or was there a funny story? When Mr ST proposed it was very far from romantic. It was in a car park, in a thunder storm. But it was certainly memorable, and we are still together 29 years later!
Now back then there was no Instagram or Pinterest, there wasn’t even any internet! (I know!!!!!) And so planning a wedding was done very differently. Days off were spent physically going around bridal shops, florists, cake shops etc and patiently waiting for the next issue of bridal magazines to appear in the newsagents. But the basic process was the same, the order in which you booked things was the same then as it is now. We just did it differently.
In some ways I’m glad there wasn’t the endless online rabbit hole of websites and images. I’d probably still be planning my wedding now! But, use them right, and they are massive time savers.
These are huge, and there are literally hundreds of them. Some are good, and some are not. Now I’m not going to name and shame the bad ones, or praise the good ones, because that would just be my opinion. But I can help you get the most from using them.
Firstly look for ones that cover the area in which you are getting married. Some will be national and will allow you to select your chosen area, some will be smaller and only deal with local suppliers. If a directory doesn’t cover your area, or appeal to your style, then move straight on, there’s no point starting to look.
Next follow the links back to the suppliers website. This will give you a much better idea of what the supplier does. Often on directories we are only allowed a short word count and a limited number of photos, especially on the free ones. This is fine, it’s a directory after all. But it will only give you a snapshot of each supplier.
Avoid the template email options too. These are really annoying to receive and very limiting. Just this morning I got an enquiry via a directory listing. All it was was a template that they had ticked. So it read ‘Hi, we are interested in your goods/services. Please can you provide us with more information.’ This tells me that they are not really interested in me, but are simply ticking boxes and sending that same template, generated by the directory, to loads of different suppliers. It also gives me no information to base a reply on. Of course I replied, but I’m not confident I will hear back, and it wouldn’t be a priority email to reply to when I have lots to get through, simply because it’s so impersonal and not sent by the couple themselves. Instead click through to the suppliers website and contact them directly. And if you run a directory, please think about getting rid of these template emails and instead allow the couple to fill in a box with their direct enquiry.
Look before you leap
It can be very tempting to jump straight in and fire off a message to a supplier that you like the look of. But this can be counter productive. Again this is something I’ve had experience of. I will get a message from a couple asking about a wedding cake, and asking for a quote. They will often also ask about other things which tells me they haven’t actually been on my website. Or if they have, they haven’t spent much time there. I try to give as much information as I can on my website, and address as many potential questions as possible, there’s even a price guide and a serving guide. Now I am more than happy to answer all these questions, and give quotes. But it can be frustrating to then be ghosted. And they have also waisted their time getting in touch with suppliers who aren’t actually right for them.
So spend a few minutes on each suppliers website before you get in touch. Then you will save yourself lots of time later on. And your time is very precious!
Yep. Old fashioned list making is as relevant when looking for things online as it is going to a physical shop. Maybe even more when online, as it’s easy to get sucked down that rabbit hole and end up looking at fluffy kittens (guilty)
As I said earlier, the basic process of planning a wedding hasn’t changed. So making a list of what needs to be booked when is still a good idea. And ticking things off a list is one of the most satisfying things there is.
Overwhelm is a big problem that I come across a lot. Often at wedding fairs and shows I hear couples getting stressed that there is so much to do. And the downside of the internet is that it doesn’t sleep. So you may well find yourself looking for a wedding venue at 3am.
If you start the planning well ahead, then there is no need for the all night Pinterest sessions, save that for Netflix.
On the flip side, doing these things online means you can email suppliers at 10pm in your PJ’s with a glass of wine. You may not get a reply at that time, but it’ll be there in their inbox next time they log in. This is especially useful when I have clients that are based in other countries. Time zones can make phone calls difficult, and face to face meeting impossible. But we both know we can email each other whenever we are able, and it will be there waiting.
Another thing I would recommend is to stop looking once you have made your choices. You know what will happen, you carry on and see something else you like. Then you start to doubt your decisions, then you get stressed. So once you have decided on the flowers or cake or dress, stop googling those things. Tick them off the list and move on.
Expectation over reality
Ahh the pressure to have everything as perfect as a well curated Instagram feed. But the reality is that for every perfect photo on an Insta post, there are a dozen other photos that are far from perfect.
It’s like styled shoots. Now I love doing shoots, they are great fun and a great way to get creative. But they are not supposed to be a real wedding. Think of the perfect Insta account or the stunning styled shoot as a runway show at fashion week. It’s there to be inspirational and aspirational, and to give you new and exciting ideas. When I do a cake for a shoot I’m not expecting anyone to actually order that cake. Rather I’m showcasing what I’m capable of.
And who wants everything to be perfect anyway? How boring would that be? One of my favourite photos from our wedding was of a wasp in an upturned champagne glass, totally random!
1/ Avoid overwhelm by breaking things down into more manageable chunks. And make lists that you can tick off and feel accomplished.
2/ Avoid the rabbit holes! Stay focused on what you’re actually looking for and avoid the temptation to click ‘more like this’ or ‘you might also like.’ Or you’ll be there till 3am wondering why you’re looking at a dog on a surfboard.
3/ Use all the lovely images you’ll see as inspiration, not as a blueprint you must follow.
4/ Do some research before contacting suppliers. This will actually save you time in the long run. Spend a few minutes on their website seeing if the answers you want are already there.
5/ Avoid the template email options on directories. Instead contact that supplier directly. Again this will save you time and you’ll be more likely to get a speedy reply.
To get in touch about your wedding cake, click HERE
It’s the end of another year!! Where has that gone?
2019 is almost over and so I thought I’d do a recap and a roundup of the year at STHQ. It’s been quite a year of changes for me. Here is my 2019 review
2019 for Sweet Temptations looked something like this:
1 Celebrity wedding and feature in Hello!
1 Celebrity birthday cake
1 Business relocation
1 London base secured
Lots of meeting with lovely couples and other wedding industry professionals
Being courted by a luxury wedding show
Being invited to exclusive wedding industry events
And a bronze at Cake International in collaboration with two other local cakers, proving there really is collaboration over competition.
Not bad for a one woman show! It’s only when I look back like this that I realise how far things have moved on in a year.
The moving was quite literal! And not planned. But I think the best decisions are often not planned.
As you know I am now based out of the stunningly beautiful Clovelly on the North Devon/Cornwall border. Before you gasp at this, I’m up the top! There was no way I was going to be trying to take cakes up and down that hill and cobbles…… been there….. done that….. in the back of the open backed Landover….in reverse. That’s another story for another time though.
It happened by accident, if these things are ever really accidents. One of my best friends lives in Clovelly, also up top. We had been to the cinema to see Marry Poppins Returns (as two grown women, with no children in tow) I was dropping her home and happened to look across the car park to the row of shops that are there. One was obviously empty, so I asked her about it. The next day she took it upon herself to email John (the estate owner) and CC me into it, telling him that I was interested. I am so very glad that she did!! Now I had never really thought about having a business premises outside of the ‘cake nook’ at the back of the house, but it was clear I was outgrowing that. Had Em not been so proactive I may still be annoying the family with cake stuff all over the house, and moaning that I have no space. It has turned into one of the best things to have happened this year. And you can now come and see me there to talk about your wedding cake. The views are just breath-taking, and you can go and look around the village afterwards.
Another snap decision was joining The Wedding Gallery in London. I knew about it, and had been following them on Instagram. I knew it was the most amazing place, and also that it was quite exclusive. A girl can dream. However I was at a NAWP meeting (national association of wedding professionals) and got chatting to a wedding planner there. She said I really needed to go and see them at The Wedding Gallery, especially as it was literally just around the corner. So I did. I turned up, introduced myself, told them a fellow NAWP member recommended I visit. They were so lovely and welcoming. Hannah showed me around and said that if I wanted to become a member, they would be delighted to have me. And so I did just that! And it’s another decision I am very glad I made.
I would say around 75% of my couples are London based, even thought they are getting married here in the South West. And many are unable to get down to see me in person. I’ve done countless weddings where I haven’t met the couple at all, and that’s a shame. So being able to have a London base that I can use to meet with couples has proved invaluable. I’ve already met several couples there this year, and hope to meet many more.
When you are a sole trader you have to make a lot of decisions about how to structure your time. And one thing I did this year was to cut down on the number of wedding fairs I decided to do. I enjoy wedding fairs, but there are so many of them, and only one of me. One opportunity I did say yes to though, was to exhibit at South West Wed Meet Up. I always try to go to these industry networking and training events, and the March one is the biggest one of the year. This year it was at Deer Park near Honiton over two days, with lots of workshops and guest speakers. There’s also the chance to exhibit to your fellow industry professionals, and they asked me.
Again I said yes, and again it was a good decision. Also attending the event was the lovely Anisha from BrideLux, who curate some of the worlds most luxurious wedding shows. My cakes clearly impressed her, as she asked me if I would like to be part of future BrideLux shows. Sadly I’ve not managed to do that yet, but it’s on my list. And, in the meantime, she invites me to their stunningly beautiful industry events. They pride themselves on only working with the best, so being on their radar, and included in their world, is an honour.
Now you may have noticed on the intro list that I mentioned a couple of celebrity cakes? Well one I can talk about, and one not. Well I probably could, but I won’t.
Back in the new year I got a phone call about a wedding cake. Nothing unusual. We chatted cake, date, venue etc as usual. It was the bride I was talking to, she gave me her name and then said that the wedding was probably going to be featured in Hello! Magazine. This took me back for a second as I hadn’t recognised the name, but then I’m not good with names in general. It turns out the wedding was of top model Jade Parfitt, and was attended by other super models and society figures. And it was indeed featured in Hello! A five page spread with a full page just of the cake cutting photo!
The other celebrity cake? Well it was a birthday cake, and all I’m going to say is Hollywood A list, and leave it at that.
What a Year!
In between all of this I seem to have done 42 wedding cakes! I didn’t realise it had been this many, although I knew it was a busy year. My feet and knees will attest to that! I’ve been so very lucky to be able to work with some truly lovely couples this year. It is always my pleasure to be able to be a part of such a special day, and to help create beautiful memories. Every wedding, and therefore every wedding cake, is unique, and that’s part of what makes my job so special.
All in all it’s been quite a year! Behind the scenes there’s also been a lot going on, and I’ve relied on my work to keep me going. My husband and the man I’ve been with since I was 17, has been battling prostate cancer, then went and got facial shingles, which gave our son chickenpox! So, although the above reads a bit like a dream, it’s not all been good. Life never is. I’d hate you to think this is a smug post about how wonderful things are, because there’s been parts of this year I wouldn’t wish on anyone. But I have also been very lucky.
If 2019 has taught me anything, it’s to celebrate the wins. I hope you have many things in 2019 to celebrate, and that there’s even more of those moments in 2020.
If you’re interested in having a Sweet Temptations cake for your wedding, click HERE
You would think that winter would mean that things go quiet for a wedding cake maker. But no such luck!! It’s only the second week of December and it has already been a whirlwind! And yet not a single wedding took place, so why so busy?
Well when we aren’t making wedding cakes, we are networking with fellow wedding professionals and talking about wedding cakes! And also meeting other suppliers in other parts of the wedding industry, which is fascinating. And getting to know others in the industry gives us a useful ‘little black book’ of contacts to call upon.
As you probably already know from other posts, I’m a professional member of The National Association of Wedding Professionals (NAWP). And I’m also a member of The Wedding Gallery in London. This means I’m also on the radar of BrideLux, who run amazingly beautiful wedding shows. And they also hold industry networking events in some of the most exclusive venues in London. And last week I was invited to ‘Christmas at the Connaught’ for their Christmas party.
I adore London at Christmas, and so it wasn’t a hard decision to say yes! And it didn’t disappoint. I’m always impressed with the Christmas lights in London, it really is quite magical. I wish I could take better photos to do it justice! But I’m a cake designer, not a photographer.
It wasn’t all about business and networking though. We fitted in a show and some shopping as well. Of course! Oh and I NEED those flying teacups in the Clovelly studio!!! Watch this space……. Marry Poppins was amazing too, I can recommend going if you haven’t already.
Back to the wedding industry related stuff though. BrideLux pride themselves on only working with ‘the best in the industry’, and so it’s always an honour to be included in that list of invitees. And the invites themselves are beautiful and always go on the studio wall.
The weather was kind too, and so the cab ride to The Connaught became the start of the evening. Passing all the other hotels and building lit up for Christmas. There’s something about a black cab ride around London after dark that will never get old. And then arriving to be greeted by a delightful doorman (that job must get very cold!) got the evening off to the perfect start.
I’ve never been to The Connaught. Been past, but never inside for some reason. I wasn’t disappointed. The party was in the Mayfair room downstairs in the basements and was decorated to perfection in the evenings theme of ‘Icy Elegance.’ There was even an ice cream bar and an ice sculpture, beautiful. It was work, honestly! Although it’s downstairs, it is still a great space for a wedding, especially if you wanted live music, as you won’t be disturbing the rest of the hotel.
As always there was a great turn out of people, some regulars, and some new faces. It’s always so good to meet new people, as well as to catch up with people who I’m pleased to now call friends. One person I got to chat too this time was Rosalind Miller of Rosalind Miller Cakes. Now Rosalind is wedding cake royalty, so it was a thrill for me to get to chat to her. And she is really lovely 😊
Sadly I couldn’t stay until the end, as I needed to be up the next morning for a meeting with The Wedding Gallery. I do try to fit as much as I can into each trip! So the next morning I headed to 1 Marylebone to meet with Monica. I can’t say too much about this meeting, as details are still to be confirmed, but it should mean I’ll be seeing more of my London base.
I was home a whole three days before heading back up to Paddington! They must be starting to get used to my face there by now (well in Starbucks anyway.) I was heading back to The Wedding Gallery for yet more meetings! This time it was with two lovely couples who were unable to get down to Clovelly to meet and discuss their cake. This was my main reason for asking to become a member of The Wedding Gallery (you can’t just join, you’re invited or ask and are approved) so that I could meet with the many London based couples I work with. Devon and Cornwall really has become the ‘go to’ destination in the UK to get married.
They always look after you so well there, nothing is too much trouble. And you can stay and get everything else for your wedding while you are there, you can even book your honeymoon. I would recommend having a good look around while you’re there.
Was I tired by the time I got home? I won’t lie, I was exhausted. But it was all worth it. And I’ll be doing it all over again in the New Year.
It’s that time of year again!! Wedding fair season. Feel for us poor wedding suppliers. We just about manage to recover from wedding season, when wedding fairs start again.
Personally I love a good wedding fair, they are a great social event for suppliers to catch up after the gruelling wedding season. Although I have cut right down on the amount of them I now do. Why? A few reasons. Firstly I’ve got busier over the years, and, as it’s mostly just me doing everything, I can’t be in two places at once. And also because, over the years, I’ve found which fairs and shows work best for me.
But today I wan to talk about how to make wedding fairs work for you. Why should you even go to a wedding fair when you can do almost everything online? What should you expect from a fair? How can you get the most out of them? And how do you decide which ones to go to?
Let’s take that last question first. How do you decide which wedding fair to go to? It seems like there are a dozen fairs every weekend! And it’s true that there are a lot of fairs and shows around these days. One thing would be to look if your wedding venue is holding their own fair or open day. This is a good way to get to meet your venues recommended suppliers, as well as having the chance to have another look around your venue. If your venue has a recommended supplier list, but doesn’t hold its own fair, then look to see if any of those suppliers are going to be at any other fairs. If you have a shortlist of suppliers you’re thinking of using then look to see if they are exhibiting at any fairs. I have a list on my website of all the shows and wedding fairs I’m doing, and many suppliers do this. It’s also a good idea to go to the fairs that are local to where you are getting married. Look for fairs that have been running year after year, as these are often ones with a good reputation and repeat exhibitors.
What should you expect from a good wedding fair? Well, firstly there will be a good range and number of wedding suppliers of all kinds. This might look overwhelming when you first walk in, but don’t panic! Just make your way around at your own pace. When you first arrive, you’ll likely be given a glass of fizz and a goody bag of magazines and other bits and bobs. Some wedding fairs charge an entry fee or require you to book tickets, this is usually when a show is more exclusive or is known to get busy and needs to control numbers. If a show you’re interested in is ticketed, then it’s best to book early. Also you should expect lots of people! A good fair will get busy, and so you won’t get much time to talk in depth with the exhibitors. And that’s not really the purpose of wedding fairs anyway. They are more to give you the chance to look up close and in person at things you’ve seen online, and to make first contact with suppliers you’re interested in working with. Often you can make appointments with suppliers to go back and consult properly with them at a later date.
How do you make the most of a wedding fair? As I’ve already mentioned, the good wedding fairs get busy, especially in the first hour or two. If you want to talk to specific suppliers then it’s a good idea to leave it until the last hour, that’s almost always the quietest time. And it’s worth getting in touch with the suppliers you want to meet with and ask them if they can advise on the best time to come to see them. It might be possible to book a mini consultation with them at the end of the fair.
Make a list and take notes. This might sound a bit over organised, but there will be so much to look at and people to talk to, that it’s easy to forget which stand you saw what on. I had a phone call once from a lady who had seen me at a fair ‘Are you the lady with the coconut and lime cake?’ When I said yes she said ‘oh thank goodness! I couldn’t remember who you were!’ So if you see something you really like then note it down. Pick up business cards and note down on them that they are the ‘coconut and lime cake lady’ etc. The postcards I have on my stand are blank on the reverse for just this purpose. Taking pics of things you like is also a good idea, but always ask first.
Do you have to have your date set and venue booked before you start going to fairs? Not necessarily, although it will be something you’ll get asked by suppliers. This is because good suppliers get booked up fast, and we need to make sure your wedding date is available. But if you’ve not got a date set yet then fairs are still a great starting point for your wedding planning. Although if you’ve not yet got to the planning stage, then it’s even more important to note down which suppliers you liked, so you know who to go back to when the time comes.
But you can do everything online, suppliers all have a website, why go to fairs? Well yes, this is very true. But on the website you can’t taste the cake or feel the dress fabric. You can also meet us face to face and get to know the face behind the website. This is especially useful if you are getting married a distance from where you live. I’d say around 70-80% of my couples are getting married in Devon or Cornwall, but don’t live here. But having a weekend down here to check out venues and go to a couple of fairs is a great way to ease your mind. By meeting us you can then go home knowing that your wedding is in safe hands.
So here’s your wedding fair checklist:
1/ Wedding fairs are a great way to get ideas and get to meet suppliers in person. If you have suppliers you’re thinking of using, then look to see if they are going to be doing any fairs. And see if your wedding venue is having a wedding fair or open day.
2/ Wedding fairs get busy. The quieter times are usually around lunchtime (especially on Sundays) And also in the last hour or so of the show.
3/ Take notes. If you see something you like, then make a note of which stand you saw it on. Remember, if you want to take photos then please ask first.
4/ There will never be (or shouldn’t be) any pressure on you to book anything there and then. So don’t be afraid to talk to people.
5/ Ask questions. There’s no such thing as a stupid question. No one will judge you. We work in the wedding industry, but this is all new to you.
6/ Enjoy it! The bigger fairs and shows can feel a little overwhelming at first, especially if you’ve never been to one before. But you’ll soon relax. Take your time and go back around as many times as you feel you need to.
I’m doing two fairs this autumn. The Art of Weddings Show at the Royal Cornwall Show Ground in Wadebridge on October 20th. And The Bold and Beautiful Wedding Show at Ocean Studio in Plymouth on October 27th. Maybe I’ll see you there!!
If you follow me on Instagram then you’ll have noticed that I’ve been in London a couple of times recently. You might think this a bit strange for a wedding cake maker based on the north Devon/Cornwall border. But let me explain.
You may also have noticed the Bude – Clovelly – Marylebone on my website and bio etc. This is because, a few months ago, I joined the amazingly beautiful and inspiring The Wedding Gallery at 1 Marylebone Rd, just by Great Portland St tube station. Why have I done this? Well even though I’m based in the stunning South West, I find that most of my clients are from London or the South East. Devon and Cornwall are perfect for a destination wedding, without having to leave the UK. And lots of people have a connection to the area. Although I will, of course, deliver to London too.
Having that London base is a perfect way to connect with my London clients, without them having to come down to me. And I adore London, so any excuse to get up there is welcome!
If you don’t know The Wedding Gallery then I highly recommend you check it out. It’s wedding Narnia!! An exclusive, appointment only, wedding showcase of everything you need, all in one place. So being accepted as a member was a big deal. Oh and the toilets are an experience all on their own!
And as a member I was invited to their exclusive networking evening. Well don’t mind if I do! And it was well worth the trip. Getting to meet others in the wedding industry is always good, especially as we often work alone. On the wedding day we are all so busy doing our own thing to really get to chat and connect. Plus these events give us the chance to get to know other suppliers who we can then recommend to you. I only ever recommend suppliers I know.
The second trip was also an industry event. This time I was invited by BrideLux to attend their Summer White Party at The Café Royal. Another exclusive event for the best of the UK wedding industry, and another chance to connect with gorgeous suppliers. The endless cocktails were an added bonus 😊
I had forgotten how beautiful the Café Royal is, as it’s been years since I’ve been there. Wow what a place it would be to get married! Especially with the roof terrace. It is full of the classic elegance you would expect, but with lots of modern touches. It certainly was the perfect location for the wedding industry to get together.
BrideLux run high end, luxury wedding shows in some of London’s top venues. And they are well worth attending if you can. Even if you are not planning such a lux wedding, they will still provide lots of inspiration. Think luxury with a twist. The twist being suppliers who offer more than the ‘cookie cutter’ wedding. But, instead, offer you a luxury and custom product. As you know, I’m all for making your wedding truly yours. They approached me back in March to exhibit with them. Sadly I couldn’t that time, but I will be in the future. Watch this space.
If you are looking for the best wedding suppliers around, then it is well worth checking out The Wedding Gallery, BrideLux and The National Association of Wedding Professionals (NAWP). All of who vet their members, and are very selective with who they work with. So you know that you are going to be in very safe hands.
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